Email Marketing - Digital Transformation Program

Email Marketing - Digital Transformation Program

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Learn the foundation of email marketing and develop your own email communication workflow.

About this event

Digital Transformation Program

Designed specifically for Australian Small Businesses this program will take you through the essential digital capabilities your business needs to grow.

This program aims to go beyond theory, each week is filled with practical activities and supporting documents to help you turn your new found knowledge into actions.

Email Marketing

  • Why is Email Marketing important for your business?
  • What is Email Marketing?
  • Email Marketing Sequence
  • How to develop an Email Marketing Strategy
  • Email Marketing Strategy
  • Email Marketing Objectives
  • Call-to-action (CTA)
  • Database
  • Email content
  • Scheduling and Workflow
  • Key Performance Indicators (KPIs)
  • Email Communication Workflow
  • Introduction to Email Service Provider (ESP)
  • Summary: key learnings, next steps

Activity - Start developing your own email communication workflow using the Bayside BEC Template

Supporting Documents:

  • Bayside BEC Email Communication Workflow Template
  • Email Marketing Strategy Checklist

Delivery Time 90 min + 15-min Q&A

About the presenter Marion Di Benedetto

As a business advisor and serial entrepreneur, I am passionate about problem solving in a business and communication context. My main strengths lie in simplifying communication and marketing strategies. I enjoy working with large corporates and small start-ups alike, assisting my clients in the creation of successful campaigns and businesses.

As a workshop facilitator, coach and mentor, I take pride in challenging people, accelerating their growth and helping them achieve their full potential. I started my first real/official business (Sierra Marketing) in 2007.

My experience working as an agency, growing my business and participating in the growth of my client's businesses in changing market conditions, has taught me and keeps on teaching me a lot of valuable lessons that I love to share with my staff, business partners, clients and students.

I have been part of the G20 Young Entrepreneurs Alliance since 2013. I believe that entrepreneurial thinking is a force that stimulates progress and I like to encourage the people I work with to harness the power of entrepreneurial thinking to achieve overall personal and business success and live their best life.

This workshop is FREE thanks to the Australian Government's ASBAS Program.

About ASBAS Digital Business Solutions

A Digital Business Solutions webinar for small businesses.

This webinar is delivered under the Australian Government's Digital Business Solutions Program (ASBAS) . By attending you acknowledge agreement with the terms and conditions as outlined here.

Furthermore you also consent to being added to our mailing list and receiving our newsletter. You can however unsubscribe at any time should you no longer wish to receive our newsletter.

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