This online workshop is being delivered as part of the ASBAS Digital Solutions program. To learn more about the program, click here.

To successfully register for this online workshop, you must fit the eligibility criteria below:

• Active ABN
• Victorian For-Profit Business
• Under 20 employees
• Due to limited spots available, only one person may register per ABN

Please note: Participants of the ASBAS Digital Solutions program can access up to 30 contact hours. This includes free workshops and webinars, and paid mentoring.

Melbourne Innovation Centre's Privacy Policy must be read before registering. The Privacy Policy can be viewed at https://www.melbourneinnovation.com.au/privacy-policy/

**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au**

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Elevate Your Branding: Visual Basics for Beginners

Make that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements. I will take you though the process and best practices for choosing the right brand colours, typography, logo, layout, and imagery for your brand. Get my top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts.

Here's a quick taste of some of the topics we'll discuss:

• Intro : An overview of the essential elements that make up a cohesive visual brand identity
• Why cohesive branding is important for growing your business, building trust and communicating effectively
• Examples of strong brand identities
• Crafting a visual brand identity

1. Starting with your brand personality & values
2. Branding with your best customer in mind
3. Bringing this out visually in a mood board
4. Deconstructing your moodboard into the different essentials

• Must dos, tips and best practice for the branding essentials

1. Logo - how to apply to your website, social media
2. Colour palette - how to create a strong brand palette
3. Typography - the 4 levels of typography and resources
4. Imagery, texture - how to select the right photography
5. Layout - spacing and working with all the elements

Register for this online workshop to elevate your branding with the visual basics.

** BOOKINGS ARE ESSENTIAL **

Please note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.

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ABOUT THE ASBAS DIGITAL SOLUTIONS PROGRAM

The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria.

The program is being delivered by Melbourne Innovation Centre and concludes on the 30th of June 2021.

The program supports your online business needs by offering the following:

• Group Workshops
• Interactive Webinars
• ASBAS Digital Solutions portal
• One-on-one mentoring (paid add-on up to 4 hours, subject to availability)

How much will the program cost? - The ASBAS Digital Solutions program is free, with the paid add-on option of mentoring. Registration grants you access to 30 contact hours of workshops, webinars, and—if you choose to utilise this paid add-on service—mentoring.

Am I eligible? - To access the ASBAS Digital Solutions program, you must be operating for-profit in Victoria and have under 20 full-time equivalent employees. Sole traders can also access the program. Your business must have an ABN.

How do I sign up?

• Complete ALL fields in the registration form for this workshop (or any other ASBAS Digital Solutions program workshop).
• After you have completed the workshop registration form, you will receive a 'Registration Confirmation' email from Eventbrite with additional information on how to access the online portal and paid mentoring services.
• After the workshop has been delivered, you can receive a free phone consultation with one of our program team members to discuss how you can get the most out of the program .

We’re here to help.

For more information about ASBAS Digital Solution program, visit https://asbas.melbourneinnovation.com.au, email us at asbas@melbourneinnovation.com.au or call us on (03) 9490 1402.

This program is delivered by: