$699

Eight Steps to Successful Content Marketing - Workshop

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Location

Location

Incredible Communications' Creative Hub

Suites 2-5

838 Old Princes Highway

Sutherland, NSW 2232

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description

Content is King. Last year, businesses spent nearly $20 billion developing content for online distribution. The big question is this: Are you creating content for every step along your customers’ buying journey?

A buying journey that is supported by compelling marketing content is almost always one that ends in higher sales value and a longer relationship. Nowadays, effective content marketing is a commercial imperative.

With Google rewarding quality content and update frequency, mastering the art of content creation, promotion and distribution is an essential skill for business owners, marketing professionals and revenue drivers.

Philippa Lowe, content marketing expert from Incredible Communications, will conduct a full-day workshop focused on an 8 Step Process to successful content marketing that will set you up for 2018.

  1. Strategy Development
  2. Ideation
  3. Content Creation
  4. Optimisation
  5. Promotion
  6. Distribution
  7. Lead Nurture
  8. Measurement

By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your business or organisation. You’ll learn from real world examples, understand best practices, and walk away with tangible tools and resources to start implementing your content plan right away.

WHO SHOULD ATTEND?

  • Business owners - solopreneurs or small to medium business owners
  • Marketers responsible for products, services or solutions
  • Directors/VPs/Managers – Marketing, Content Marketing, Product
  • Marketing Consultants

WHAT TO EXPECT ON THE DAY

To have stretched your brain by the end of it! Philippa is a talented and expereinced workshop leader who knows her stuff and will empower you to take the knowledge on offer to deliver your best. The schedule:

0900-1100

  • What is Content Marketing
  • Putting Together Your Content Strategy
  • Performing Ideation and Market Research

1100-1115 - BREAK

1115-1230

  • Developing Useful Content
  • Optimising Your Content

1230-1330 - LUNCH

1330-1500

  • Promoting your content
  • Distribute your content for maximum exposure
  • Lead nurturing

1500-1530 - BREAK

1530-1700

  • Measure, rinse, repeat
  • Interactive session
  • Leave with plan and accountability measures
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Date and Time

Location

Incredible Communications' Creative Hub

Suites 2-5

838 Old Princes Highway

Sutherland, NSW 2232

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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