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E19695 - Brand, Identity & Marketing Workshop for Social Enterprises

Melbourne Business Network

Monday, 28 August 2017 from 9:00 am to 12:30 pm (AEST)

E19695 - Brand, Identity & Marketing Workshop for...

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Ticket Type Sales End Price * Fee Quantity
Adult 28/08/2017 $30.00 $0.00
* Prices include GST

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Event Details

 

 

This two part workshop has been designed to help social enterprises develop their branding and identity based on their profit for purpose mission and aims to improve the visibility of their social enterprise and the social enterprise sector. It will assist them in creating their value proposition to position themselves in the market as a quality, first-choice option for consumers, government and business.

 
Brand Identity
‘Why do you do what you do?’, ‘What do you do?, ‘How do you do it?‘ ‘What success have you had?‘ The answers to these questions provide the emotional and rational elements of your brand story which are essential to engaging with supporters and prospective supporters on multiple levels.


Marketing your Social Enterprise
Understanding Marketing is not just about having a website, a Facebook page and placing advertisements in the local paper. Marketing is a vital part of establishing and building your business brand. Effective marketing will save you time and money and help you attract and retain a loyal customer base. Develop a marketing action plan to focus your effort and resources in the right areas, including market research, online activities and customer service.


This workshop will be facilitated by:
SkysDesign, a Victorian social enterprise that specialises in working with social enterprises, not-for-profits and charities on their branding and identity.
Bruce Hall, an experience workshop leader, having a track record of assisting small businesses over 8 years as a workshop leader for Small Business Victoria and other local organisations. He specialises in marketing, e-marketing and personal development.


 

 

Have questions about E19695 - Brand, Identity & Marketing Workshop for Social Enterprises? Contact Melbourne Business Network

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When & Where


Melbourne Business Network
Level 17, 31 Queen Street
Melbourne, VIC 3000
Australia

Monday, 28 August 2017 from 9:00 am to 12:30 pm (AEST)


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Organiser

Melbourne Business Network

For enquiries about this event, please contact (03) 9639 6950 or email admin@melbournebusinessnetwork.org.au

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E19695 - Brand, Identity & Marketing Workshop for Social Enterprises
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