On-demand webinars, registration provides you with access to the ATEC Academy - Domestic Ready series of pre-recorded online webinars. Watch anytime, from anywhere!

Module 1: The Australian Domestic Traveller

Presented by: Bronwyn White, New Young Consulting

• Traveller segment profiles
• Key market characteristics
• What they want from a trip
• Trip types

Module 2: How Australians book Domestic Travel - Direct

Presented by: Bronwyn White, New Young Consulting

• The customer journey
• It all starts with Google – optimising Google
• The role of your website
• Typical internet searching insights
• Role of OTA’s
• Opportunities during COVID

Module 3: How to work with the Domestic Travel Trade

Presented by: Bronwyn White, New Young Consulting

• Working with domestic wholesalers
• Aussie Specialist Program
• Creating a product training video

Module 4: Virtual Pitch

Presented by: Bronwyn White, New Young Consulting

• Selling during COVID
• Making business development a priority
• Tools & best practice – zoom and telephone, scripting your calls
• Building relationships online

Module 5: Practical Pitching in a Virtual World

Presented by: Richard Beere, Fastrak Asian Solutions

Sales success has always been about getting people excited and motivated to take action about your offer, and to do it in a very short space of time. That time is even shorter in the new virtual world. You will gain attention and interest by providing a benefit to the customer - it is not what you have, but what it does for them. So you have to know who they are and what they want. During this session, we will cover:

• The principles of Benefit Selling
• Potential domestic customer target groups and their needs
• Keys to structuring the pitch; and
• Tips for virtual pitching, to help you develop your “Elevator Pitch”

Have a question? Email: development@atec.net.au