'Domestic Ready' - on-demand webinars
Event Information
About this Event
On-demand webinars, registration provides you with access to the ATEC Academy - Domestic Ready series of pre-recorded online webinars. Watch anytime, from anywhere!
Module 1: The Australian Domestic Traveller
Presented by: Bronwyn White, New Young Consulting
- Traveller segment profiles
- Key market characteristics
- What they want from a trip
- Trip types
Module 2: How Australians book Domestic Travel - Direct
Presented by: Bronwyn White, New Young Consulting
- The customer journey
- It all starts with Google – optimising Google
- The role of your website
- Typical internet searching insights
- Role of OTA’s
- Opportunities during COVID
Module 3: How to work with the Domestic Travel Trade
Presented by: Bronwyn White, New Young Consulting
- Working with domestic wholesalers
- Aussie Specialist Program
- Creating a product training video
Module 4: Virtual Pitch
Presented by: Bronwyn White, New Young Consulting
- Selling during COVID
- Making business development a priority
- Tools & best practice – zoom and telephone, scripting your calls
- Building relationships online
Module 5: Practical Pitching in a Virtual World
Presented by: Richard Beere, Fastrak Asian Solutions
Sales success has always been about getting people excited and motivated to take action about your offer, and to do it in a very short space of time. That time is even shorter in the new virtual world. You will gain attention and interest by providing a benefit to the customer - it is not what you have, but what it does for them. So you have to know who they are and what they want. During this session, we will cover:
- The principles of Benefit Selling
- Potential domestic customer target groups and their needs
- Keys to structuring the pitch; and
- Tips for virtual pitching, to help you develop your “Elevator Pitch”
Have a question? Email: development@atec.net.au