Let the Revolution Begin!

'Divide in Concord' is a feature-length documentary that follows the entertaining tale of the battle of banning bottled water in small town America. This is the latest in our series of film screenings which draw attention to important sustainability and ethical issues. Organised by the WA chapter of The Ethical Adviser's Co-op and supported by Australian Ethical Investment, this is a free screening with donations given to the Conservation Council of WA 

"A fascinating, entertaining look at how persistence and citizen action still means something in a corporate-controlled society."Michael Moore

“Got the stuff great films are made of.” Huffington Post

"The center of a conflict heard around the globe." Boston Globe

“A perfect blend of harsh realism and inspiring idealism.” Scenecreek

"It gets surprisingly tense, right up to the last minute!” The Mind Reels

“An inspiring and vital feature documentary.” The Film Corner

About the Film

The year was 1775 in Concord, Massachusetts when colonists fired the infamous ‘shot heard round the world’ that began the American Revolution. One hundred years later, the work of local resident Henry David Thoreau began the environmental movement. And now, the spirit of revolution has returned to town. Jean Hill, a fiery 84-year-old widow and mother of four, wants to ban the sale of bottled water from Concord. Her path begins when her grandson tells her about the disastrous environmental effects of the empty plastic bottles.

Jean presents a bylaw to ban the sale of single-serve plastic bottles at the 2010 and 2011 Town Meetings. After losing by seven votes in 2011, she vows to continue the crusade with neighbor and Harvard Law Grad, Jill Appel. If enacted, the law would be the first of its kind in the world. But all are not in agreement with the ban. Merchants are wary of the bylaw. Philanthropist, mother, model and celebrity publicist Adriana Cohen takes the fight to the spotlight, calling the ban an attack on freedom.

With billions of dollars at stake, The International Bottled Water Association sends in the cavalry. The town is abuzz as Patriot’s Day celebrations begin. War re-enactors take the field, cannons fire at dawn, and the parades commence. April’s Town Meeting provides the stage for Concord’s latest battle. From the town that began America and Environmentalism, springs a new Revolution.