Running a music business is challenging at the best of times. Musicians and teachers, George and Geoffrey Williams have been teaching and sharing their love of music for many years. When COVID hit, and their usual means of income disappeared, it took all their creativity to move forward. Discover how they re-imagined their businesses and used music as a tool to connect with a world-wide community.

They will share their thoughts on how to think creatively about your business.

One of their latest projects is the Virtual Soul Choir (www.virtualsoulchoir.com) which has connected people from around the world and created a sense of joy through song during times of isolation. Lockdown had encouraged them to think creatively and realise new ways to connect. Their current project is David Bowie's Space Oddity with submissions due 6th December there's still time to join mission control!

About our guests.

Geoffrey Williams, is a world-renowned performer. One man, a loop pedal and a whole lot of soul. He can create a beautiful melody and a killer groove out of thin air! He has a Masters in Modern Music Education (Creativity), has written for the likes of Michael Jackson and Dusty Springfield, has had multiple records out on international labels including EMI and Atlantic records, has a best selling online course on Udemy called 'Tap Your Creativity - Lyric Writing', lectures in Songwriting and Popular music history at the Victorian College of the Arts (VCA), is a contemporary voice tutor at Ballarat Grammar and runs 3 choirs!

George Williams graduated from the Victorian College of the Arts in 1996, with B. Mus Performance (Improv), since then she has taught piano, written music for ads, short films and a number of albums, is the choral director for the Buninyong Community Choir, facilitates songwriting workshops for people with lived experience of mental illness through Wild at Heart Community Arts, has written a book commissioned by the Public Records Office of Victoria, Ballarat Memorial Concert Band: a century of music, and project managed the UNESCO world heritage SongWays project for Ballarat City Council mapping the music history of Ballarat through its urban landscape. Brought to you by Sarina Russo Entrepreneurs, Entrepreneurship Facilitator Program. Entrepreneurship Facilitators are funded by the Australian Government.