Free

Direct-to-Consumer Marketing Essentials

Sales Have Ended

Registrations are closed
This event has reached capacity. Please contact EPLearningEvents@industry.gov.au for more information on future events

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Tuileries Conference Centre

13 Drummond Street

Rutherglen, VIC 3685

Australia

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Sales Have Ended

Registrations are closed
This event has reached capacity. Please contact EPLearningEvents@industry.gov.au for more information on future events
Event description

Description

Increase wine, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy.


Implementing an effective Direct to Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and developing memorable experiences that encourage repeat visitation and lead to ongoing, mutually beneficial relationships – and more sales.

This one-day workshop will provide you with the practical, hands-on skills to:

  • Develop a marketing strategy that fits your unique product and brand story

  • Capitalise on tourism opportunities to build your database and gain loyalty

  • Convert first time visitors into loyal customers

  • Utilise current technologies and sales platforms to attract and retain customers

  • Design visitor spaces and experiences for maximum audience engagement

  • Implement systems that enable you to engage with your customers and tailor campaigns to each segment

  • Measure success by utilising appropriate metrics and data management tools

Case studies demonstrating how wineries of different sizes can develop, maintain and grow a profitable DTC marketing channel will be showcased, along with current research showing the growth and potential for DTC sales.




This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneur's Programme in collaboration.

This event is designed to benefit small and medium Australian businesses from the Food and Agribusiness industry sector.

If you have any questions about this event or any future events, please contact EPLearningEvents@industry.gov.au




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Tuileries Conference Centre

13 Drummond Street

Rutherglen, VIC 3685

Australia

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