$64.61

Direct Mail - the REAL Digital Disruptor

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Flight Centre HQ

Level 15, 275 Grey Street

South Brisbane, QLD 4101

Australia

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Learn the secrets to creating outstanding direct mail with two of the worlds’ best practitioners - Australia’s Malcolm Auld and the UK’s Steve Harrison.

At this innovative marketing evening, you’ll learn why direct mail is the real digital disruptor and the secret weapon of successful marketers. You’ll discover the essential techniques for creating outstanding direct mail for your brand including:

  • Why millennials love direct mail
  • The power of integrating mail with other channels
  • Why you need two big ideas: The Big Marketing Idea and The Big Creative Idea
  • The two simple questions that lie at the heart of all effective direct mail
  • What you can learn from the world's most successful brands
  • How to write your brief
  • Why the Proposition is so important - and how to write one
  • The one great advantage direct mail has over every other medium
  • The most important element in a mailing- and how to do it right
  • How to add extra impact with "Relevant Abruption" and much more…

This is the first time these two industry legends have presented together in Brisbane, so don’t miss your opportunity to pick their brains.

Registration will commence at 5pm with drinks and canapés being served throughout the event. All attendees will receive a copy of Malcolm Auld's new book "Direct Mail - The REAL Digital Disruptor" as well.

This event is proudly sponsored by SmartComm, PIAA, Orange Digital, Fuji Xerox, XMPie, Express Envelopes, Prime Prospects, Spicers, Spot Productions and Adcall Promotions.

If you're looking for real ways to get results in the digital world, this is the best investment you'll ever make, this event will sell out quickly. If you have any questions please contact events@piaa.org.au

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Date and Time

Location

Flight Centre HQ

Level 15, 275 Grey Street

South Brisbane, QLD 4101

Australia

View Map

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