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DIGITAL TRANSFORMATION PLAYBOOK: RESHAPING YOUR BUSINESS IN THE DIGITAL AGE

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DIGITAL TRANSFORMATION PLAYBOOK: RESHAPING YOUR BUSINESS IN THE DIGITAL AGE - EUROPE VIRTUAL PROGRAM

About this Event

Program Overview:

In today’s world, digital transformation is key to companies’ success. This program will provide you with the essentialblueprint and a set of insights and action plans that will help you make sure that your digital transformationis a success. According to a fairly recent global McKinsey survey report, only less than 30 percent of digital transformationprocesses are success stories. This program makes sure your organisation is one of the success stories.

The focus of the program is to ensure that customer experience and engagement is the forefront of the transformation.The program covers three major digital pillars that need to be in place:

  • The emotional side: the effect it will have on valued customers
  • The data & analytical side: understanding the consumer personas and journeys and how they canseamlessly be supported within the digital framework
  • The operational side: what is required with respect to platforms and human resource.

Date & Time

Jan 26 - 29, 2021

09:00 – 13:00 (Western Europe UTC +0)/10:00 – 14:00 (Central Europe UTC +2)

Key Benefits:

Delegates will learn several critical factors from this course:

  • How to assess their business’ readiness to move from offline to online and what strategic parameters need to be in place to become a digital and data driven organization.
  • Be able to develop consumer focused strategies through defining a blueprint of data structures that are consumer oriented first.
  • Understand how to turn the strategy into tactical communication through developing a range of consumer journeys whilst being omnichannel.
  • Understand how to create the business intelligence framework to monitor and evaluate the success of marketing and sales campaigns in the digital space.
  • Future proof the insight and analytical platforms to make sure they are both flexible and scalable as the digital transformation develops.

Speaker:

Huw Davis

Data & Analytics Director (APAC) - HH GLOBAL

Chief Data Scientist & Founder - NANOMARKETING UK LTD

  • Globally recognized leader digital transformation, data analytics and measurement delivery.
  • In March 2007 he founded Nanomarketing based in London and Singapore, an independentdata strategy and analytical consultancy and has spent 9 years in the APAC region developingdata and CRM strategies for clients. Clients included Minor Hotel Group, Nando’s, Pizza Hut,The Body Shop, River Island, SK-ii, Telkomsel, Dell and Saxo Bank.
  • In 2013 he was awarded Data Professional of the Year by his peers at the Data Strategy Awardsin Europe.
  • Regular Global Conference Speaker and Key lecturer at the UK IDM Direct Marketing Diplomacourse. Along with his Honorary Life Fellowship, Huw was named the IDM’s Educator of theYear in 2004 and taught over 3,000 marketers to come more data literate in the last 15 years.
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