Digital That Delivers More Impact Webinar

Date: Wednesday, 12th August 2026
Time: 10:00am – 11:30pm AEDT
Format: 1.5 hours virtual meeting (Zoom)
Presented by: Mel Hilsenbeck, Senior Digital Lead at Marlin Communications

Mobile eTicket

A practical session for fundraising, marketing and communications leaders in Australian not for profit organisations

Digital can strengthen fundraising and supporter engagement, but many teams aren’t sure where to focus—or how to make progress with limited capacity. This session offers a clear, grounded way to understand your digital reality and identify the opportunities that genuinely support your organisation’s impact.

Drawing on lived experience working with NFP teams, we’ll explore:

• the four types of digital challenges (and why diagnosing them matters)
• small but meaningful digital improvements that support fundraising outcomes
• what actually moves the needle in supporter journeys—and what doesn’t
• how to understand your digital maturity without a big audit
• simple ways to prioritise your next steps based on capacity, impact and sustainability

You’ll leave with:

• clearer priorities for your organisation
• practical signals that show where digital can increase impact
• a calm, realistic approach to deciding what to tackle next

Who it’s for:

• Fundraising, marketing and communications leaders who want their digital work to meaningfully and sustainably support engagement and income—without taking on more than their team can manage.

Speaker Bio

Melinda Hilsenbeck is a digital strategy and experience leader who has spent over 20 years helping purpose-driven organisations strengthen their impact through practical, people-centred digital work.

She has led digital, growth and experience teams across Australia and the US, and has partnered with charities, social enterprises and community organisations to improve supporter journeys, modernise digital platforms, and make limited resources go further.

Melinda is known for her calm, grounded approach to digital: simplifying complexity, building confidence, and helping teams choose the next right step — that genuinely supports fundraising and mission outcomes..

Early bird registration is only $45! Open to employees of charities only. Register before 26th January 2026 for the early bird discount.

From the 27th January 2026 registration is $60! Open to employees of charities only.