$682

Digital Strategy on a Page for Government Agencies - Full-Day Workshop

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Location

The Boat House

Grevillea Park

Menindee Drive

Barton, ACT 2600

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Event description

Description

A digital strategy is the big picture road map guiding the why, what and how of your use of digital channels and technologies to ensure that the agency meets customers' requirements, improves service delivery and maximises internal productivity.

Join us for this full-day workshop with peers from other Government agencies and learn how to develop a highly effective digital strategy using our digital strategy on a page method. This method captures an overview of the digital strategy on a single page making the document accessible and easy to socialise within your agency.

Attend if you are…

in government and responsible for developing, managing or implementing a digital strategy for an agency. This might include people in the following roles:

  • digital channel managers
  • business process improvement
  • marketing and communications
  • information technology
  • customer service and engagement
  • business development

Learn how to

  • assess your agency’s digital maturity status
  • consider current and future state of your customers’ expectations
  • co-design the digital strategy with your customers and stakeholders
  • consider what digital transformation looks like and the opportunities and challenges
  • identify the key principles, behaviours and activities that will drive your digital strategy
  • socialise the digital strategy within the agency

Throughout the workshop we will be referencing the DTA’s Digital Service Standard and digital strategies that we have developed for government agencies.

Benefit from

  • fast track the development of your digital strategy and ensure its compliance with the DTA’s Digital Service Standard
  • compare the status of your current digital strategy with peers and best practice
  • knowledge and understanding about how to develop an effective digital strategy
  • understand and articulate the benefits to the agency of a digital strategy
  • practical and useful tips and tricks, do’s and don’ts to improve your digital strategy
  • awareness of the resources available to you and how to apply them – eg DTA’s Digital Service Standard
  • an expanded peer network of digital strategists in other government agencies.

Workshop Content

Morning – 9.00am – 12.30pm

  • Concepts: what is a digital strategy; key elements; terminology and jargon; transition vs transformation; what the DTA’s Digital Service Standard says
  • Logistics: the journey of developing a digital strategy; scope and style options; using the strategy on a page template; co-design and collaboration

Afternoon – 1.15pm – 4.30pm

  • Researching: your charter and purpose; your customers’ expectations; your digital readiness – internal capabilities, capacity and culture; the external environment and trends
  • Composing: designing the strategy on a page; what to include
  • Socialising: how to achieve internal buy-in with stakeholders

The workshop format is a mix of presentation, discussion, practical exercises, examples, group work and interaction between participants.

Morning and afternoon tea and lunch included. Free parking.

Numbers are limited to 15 people so we encourage you to get in early.


Your facilitators

Steven Smith

Steven founded United Focus in 1995 and has spent the last 21 years helping clients to make sense of the digital world. Steven’s passion is the Digital Age and believes in the unprecedented opportunities for everyone to connect, communicate, participate, influence, understand and simply to have fun. Steven has worked with AGIMO, The Fair Work Ombudsman, Victorian State Government and many Australian Government clients on their digital strategies and delivered over 300 workshops nationally and internationally on digital strategies, Web useability, writing for the Web and how to market government products and services online.

Steven was a Director in digital consulting at KPMG Australia, has chaired conferences on managing government websites, and has written a book about it, Living Websites. He is Chair of the SA Council of the Australian Information Industry Association (AIIA) – the home of the iAwards.

See his LinkedIn profile: linkedin.com/in/stevensmith1

Catherine Mossop

Catherine began her career at a big 4 accounting firm and is a qualified Chartered Accountant. She understands the financial and business side of things including risk and process. Catherine is passionate about helping businesses work through the best way to achieve results in the most effective and efficient way while still achieving the best results for their internal or external customers.

See her LinkedIn profile: linkedin.com/in/catherine-roach

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Date and Time

Location

The Boat House

Grevillea Park

Menindee Drive

Barton, ACT 2600

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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