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Digital Strategy of the Future

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Room Three Sixty, Level 10, Y Block, QUT Gardens Point, 2 George Street, Brisbane

Australia

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The digital age continues to drive fundamental changes in the way we live, work and think. Many organisations respond to the opportunities of the digital age by developing their digital strategies. Initially focused on the management of ICT resources, digital strategies have gradually shifted toward digital marketing, and most recently - and hopefully finally - they concentrate on leveraging the opportunities of the digital age to create and maintain revenue resilience of organisations. Do we know how to develop digital strategies successfully? Do we know how to develop successful digital strategies? Can a digital strategy be a competitive differentiator of an organisation?

Cr Krista Adams will officially open "Digital Strategy of the Future" at QUT on 31 August.

Join us as we explore the future of digital strategy. We will discuss why it matters, how to approach it, and what it should look like. We will see how the Brisbane City Council, 2nd in the world and the 1st Australian city to appoint a Chief Digital Officer (CDO), has refreshed the digital strategy of Brisbane and learn what it means for other organisations. We will discuss with academics and practitioners about the experience gained from developing and implementing digital strategies, giving you actionable insights into how to approach it yourself.

Our speakers and panelists include:

Just like with every event of the PwC Chair in Digital Economy, you can expect to be inspired, take home ideas you can try out immediately, and expand your network among hundreds of other digital economy leaders.

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Room Three Sixty, Level 10, Y Block, QUT Gardens Point, 2 George Street, Brisbane

Australia

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