We are excited to invite you to an upcoming Digital Masterclass Co-hosted by the ARA and digital partner GMG Digital.
Award winning data-driven digital marketing agency, GMG Digital; are specialists at helping retailers grow and sustain their online revenue.
As part of a series of Masterclasses, this is a unique opportunity to embed yourself into a room of likeminded retailers and leave with tangible takeaway’s to implement in your retail operation.
In this instalment, GMG Digital will take a hands-on approach to attribution, covering:
- The importance of qualitative context in attribution modelling
- Understanding the value of soft conversions
- Comparing different attribution models
- Calculating profit by channel
- The what, where and how of technology