About the Digital Masterclass Series:

The Digital Masterclass Series is designed to help Glen Eira business owners improve their digital literacy. In a post COVID world, it’s important that businesses of all industries and sizes develop a robust digital presence to ensure they can continue trading and growing regardless of whether their brick and mortar store is open. This series explores key ways digital tools and platforms can be used to augment existing business models and provides a starting point for business owners to establish or grow their digital presence.

The Basics of SEO

Often talked about but rarely understood, SEO (search engine optimisation) is the ultimate digital marketing buzzword. This masterclass explains what SEO is, how it works, and how it may (or may not) be a useful strategy for your business.

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