Digital Marketing - Targeting Global Chinese Consumers

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Online event

Event description
Develop cross-border digital marketing strategies and capture the Global Chinese consumer marketplace.

About this event

The global overseas Chinese market is an affluent and digitally savvy consumer market. There are many advantages to targeting this sector. It involves fewer complexities than marketing to mainland Chinese consumers.

At the same time, targeting global Overseas Chinese can help build brand awareness for future entry into the mainland market.

Join our event and hear from Kupiter's founder, Edwin Hsu, on how to target global Chinese consumers and formulate digital marketing strategies in support of this.

This webinar will cover themes including:

  • Overseas Chinese consumer demographics and marketplace
  • Online ecosystems in the global Chinese consumer market
  • Digital campaigns and Chinese payment gateways
  • Digital marketing strategies to global Chinese consumers

Kupiter is a cross-border digital marketing services and e-commerce marketplace solutions platform in Sydney, Australia. With extensive experience in connecting cross-platform technologies, Kupiter has extensive experience in global Chinese market entry, multi-channel digital marketing optimisation and multi-currency & payment gateway solutions.

Date: Wednesday 6 October

Time: 12pm - 1pm AEST

Format: Online Webinar

Cost: Free

Speaker Bio

Edwin Hsu founded Kupiter in 2009, whilst undertaking the role of Secretary General of the Taiwanese Chamber of Commerce in Australia. Edwin has an M.Sc in Information Technology from the University of Warwick and has extensive international experience in Amsterdam, Taipei, Shanghai and Sydney.

While ACBC is the facilitator of this event, the information and insights provided at this event are not provided by ACBC.

ACBC excludes any liability in respect of the information and insights provided and attendees rely on and use the information and insights provided at their own risk.

Date and time


Online event

Organiser Australia China Business Council NSW

Organiser of Digital Marketing - Targeting Global Chinese Consumers

The ACBC is the premier business organisation in Australia dedicated to promoting and developing two-way trade, investment and economic cooperation with China.

 The ACBC is a membership-based, non-profit, NGO with a federal structure, characterised by a leading National Branch with eight branches across all States and Territories and approximately 1000+member companies.

 Since 1973, the ACBC has supported members and stakeholders through:

  • Insights: up to date and relevant market insights and intelligence
  • Connections: access to business networks, government, industry and other influencers and experts
  • Positioning: a platform for market positioning and profiling

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