Digital Marketing Short Course (4-week course)
Event Information
Description
GET A COMPLETE 360 DEGREE VIEW OF THE DIGITAL MARKETING LANDSCAPE WITH THE SKILL AND KNOWLEDGE TO MAKE IT WORK FOR YOU.
Are you a business owner, working on a start-up or just trying to sharpen your digital marketing skills?
This course is aimed at giving you a 360-degree will have the opportunity to work on their own project with direct access to a mentor throughout the course.
Included in the course is a complete mentorship program. Ask your instructor any questions during workshop time (30 minutes added to the end of each session) or via Slack (instant messenger) at any time. Your instructor will help guide you through your digital marketing journey, ensuring you get the most out of the course.
WEEK 1 -
PROJECT DEVELOPMENT / DIGITAL MINDSET
- Introduction
- Course outline & agenda
- Developing a project throughout the course
- Developing a 'digital mindset'
GOOGLE ANALYTICS
- Understanding what to measure
- Correct Google Analytics installation
- Goal setup
- Dashboard setup
- Platform walkthrough
- Advanced deep dive (attribution modelling and top conversion paths)
WEEK 2 -
SEO
- Understanding Google algorithms
- The future of ranking on Google
- Onsite checklist and setup
ADWORDS
- Account setup
- Keyword & ad creation
- Google analytics integration
- Remarketing & advanced targeting
- Platform walkthrough
WEEK 3 -
FACEBOOK & INSTAGRAM ADS / SOCIAL
- Facebook Ads Manager
- Building out your first ad
- Remarketing & advanced targeting
- Influencer outreach
- The value of email marketing
- How to build your list
- Creating funnels
- Form integration
- Constructing a memorable email
WEEK 4 -
CRO / UX
- Understanding the user journey
- Removing roadblocks
- Quick win guide
PULLING IT ALL TOGETHER - CASE STUDIES
- Structuring your digital marketing plan
- Pulling it all together
- Recap of digital marketing pillars
- Student case studies