Digital Marketing Short Course (4-week course)
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Digital Marketing Short Course (4-week course)

Digital Marketing Short Course (4-week course)

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Collective Campus

20 Queen Street

#1

Melbourne, VIC 3000

Australia

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GET A COMPLETE 360 DEGREE VIEW OF THE DIGITAL MARKETING LANDSCAPE WITH THE SKILL AND KNOWLEDGE TO MAKE IT WORK FOR YOU.

Are you a business owner, working on a start-up or just trying to sharpen your digital marketing skills?

This course is aimed at giving you a 360-degree will have the opportunity to work on their own project with direct access to a mentor throughout the course.

Included in the course is a complete mentorship program. Ask your instructor any questions during workshop time (30 minutes added to the end of each session) or via Slack (instant messenger) at any time. Your instructor will help guide you through your digital marketing journey, ensuring you get the most out of the course.

INSTRUCTORS

David Pagotto

Passionate about all things marketing, David Pagotto is someone who can solve your digital marketing dilemma. From development and implementation of strategies and processes to analytics and digital measurement, he has expertise in all areas of the industry.

Consulting with some of Australia's biggest brands, David has a knack for developing creative solutions to complex problems.

Web: davidpagotto.com

Twitter: twitter.com/DavidPagotto

LinkedIn: linkedin.com/in/davidpagotto

WEEK 1 -

PROJECT DEVELOPMENT / DIGITAL MINDSET

- Introduction

- Course outline & agenda

- Developing a project throughout the course

- Developing a 'digital mindset'

GOOGLE ANALYTICS

- Understanding what to measure

- Correct Google Analytics installation

- Goal setup

- Dashboard setup

- Platform walkthrough

- Advanced deep dive (attribution modelling and top conversion paths)

WEEK 2 -

SEO

- Understanding Google algorithms

- The future of ranking on Google

- Onsite checklist and setup

ADWORDS

- Account setup

- Keyword & ad creation

- Google analytics integration

- Remarketing & advanced targeting

- Platform walkthrough

WEEK 3 -

FACEBOOK & INSTAGRAM ADS / SOCIAL

- Facebook Ads Manager

- Building out your first ad

- Remarketing & advanced targeting

- Influencer outreach

- LinkedIn

EMAIL

- The value of email marketing

- How to build your list

- Creating funnels

- Form integration

- Constructing a memorable email

WEEK 4 -

CRO / UX

- Understanding the user journey

- Removing roadblocks

- Quick win guide

PULLING IT ALL TOGETHER - CASE STUDIES

- Structuring your digital marketing plan

- Pulling it all together

- Recap of digital marketing pillars

- Student case studies

Date and Time

Location

Collective Campus

20 Queen Street

#1

Melbourne, VIC 3000

Australia

View Map

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