$10 – $55

Digital Marketing Essentials - Benalla

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North Eastern Hotel (Northo Function Room)

1 Nunn Street

Benalla, VIC 3672


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Event description


This workshop "Digital Marketing Essentials" is being delivered as part of the ASBAS Digital Solutions program.


This program has two registration options. When registering, please select the option that best suits your needs.

Option #1

Option #1 requires a one-off payment of $55 to enter the program. This grants you full ASBAS Membership. You will be sent an email with a coupon code which allows you to register to all workshops in Benalla.

This payment entitles you to access ALL group workshops, 2 hours of one-on-one mentoring, and access to the ASBAS Digital Solutions portal (an online learning platform for conducting digital business).

**If you have previously registered for the program and paid $55, please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au for the unique coupon code to register for this workshop**

Option #2

Option #2 requires a payment of $10 per workshop.

You simply pay $10 per workshop you wish you attend.

Am I eligible?

If your business has an ABN and less than 20 employees, you are eligible for the ASBAS Digital Solutions program.

We’re here to help

For more information about ASBAS Digital Solution program, visit https://asbas.melbourneinnovation.com.au, email us at asbas@melbourneinnovation.com.au or call us on (03) 9490 1402.

This Week's Topic: Digital Marketing Essentials

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Here's a quick taste of some of the topics we'll discuss:

  • The difference between various online marketing channels, including social media, Google AdWords, website banners and emails

  • Building an effective strategy

  • Developing realistic goals

  • Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

This workshop is for small business owners who want to:

  • Learn about the various—and most effective—ways to market online

  • Develop their digital marketing skills

  • Walk away with practical knowledge and the confidence to start marketing!

Register for this workshop using Option #1 or Option #2 to learn how to use digital marketing to drive engagement and sales for your small business.



The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria—and it’s come to Benalla! Access group workshops, mentoring, and online learning.

The program is being delivered in Benalla by Melbourne Innovation Centre in partnership with Benalla Rural City Council.

This program is delivered by:

This program is proudly supported by:

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North Eastern Hotel (Northo Function Room)

1 Nunn Street

Benalla, VIC 3672


View Map

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