Digital Marketing Double Workshop

Sensible Digital Marketing & Website Essentials (by Scott White, Creative Serum)

By combining timeless marketing principals, modern online marketing tools, and sensible budgeting relative to your objectives, this workshop aims to help you truly understand the measurable outcomes of a strategy before beginning the journey. This results in less risk and better returns for businesses, but more importantly saves time and money in the process.

Scott White is the Managing Director of Creative Serum and has spent over 15 years in the design and marketing industry. His success in online marketing has come from a strong focus on relationship building, collaborative marketing strategies, and a passion for educating clients on the fundamentals of creating a return on investment.

Join this session to gain insights into our key topics:

• Simple Numbers – Understanding marketing budgets and ROI
• Online Essentials for getting more customers
• Choosing a Strategy that’s right for your business, and your customers.

Building your Social Media Marketing Action Plan (by Tamara Caire, NFM Agency)

Australia has approximately 20.5 million social media users. If you’re not leveraging the social media platforms in your business properly, you could be missing out!

Join Tamara Caire from NFM Agency as she helps you to develop the foundations of a plan, making sure that your social media activity is aligned with your overall marketing strategy to help you get results.

In practical terms, without the jargon, together we’ll take a look at:

• Are you on the right social media platforms?
• A checklist for auditing your current social media presence
• Developing social media content pillars and considering different media types
• The 4 hour + 5 minute method for success
• Marketing metrics to monitor in your business
• Helpful tools you can use to make marketing easy