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Event Information

Location

Location

Workshops delivered face-to-face or online

Various locations

Western Australia, WA 6000

Australia

Sales Have Ended

Ticket sales have ended
Bookings for this session have now closed. Please check dates of future events.
Event description
Take your small business digital marketing to the next level with a clear strategy for your website, social media, SEO, SEM and analytics.

About this Event

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Having a website and using social media isn’t enough in today’s complex digital media landscape. A clear digital marketing strategy will help you reach a greater number of potential customers. With a lot of users doing product or service research online, it’s important to ensure that search is a part of your digital marketing mix.

Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and analytics can sometimes seem too overwhelming to tackle. You may feel lost in ‘tech-speak’ but the basics are easy to follow and should be applied to every business.

Digital Marketing Advanced examines a range of digital marketing strategies, including paid SEM with Google AdWords, to help you understand what could work for your business.

This intermediate-level session is designed for small business owners who have attended our Digital Marketing Essentials workshop and/or have good prior working knowledge of digital marketing tools.

This topic covers

  • What customers are looking for online;
  • Types of digital marketing; 
  • Paid Search Engine Marketing (SEM) with Google Ads; 
  • Organic search with Search Engine Optimisation (SEO); 
  • An introduction to Google My Business; 
  • Understanding analytics; 
  • Exploring Facebook Insights and Facebook Pixel. 

This session is presented live and there will be an opportunity to ask questions. You will also receive a practical workbook to refer to during and after the session. 

This workshop is presented by the SBDC, the only agency in the Western Australian Government dedicated to helping small business. In fact, we've been providing practical support to small business owners for more than 30 years.

Important booking information

You are limited to two tickets per booking (you can of course make more than one booking).

We will be emailing you with important information on how to find workshop locations and what you need to bring, if it is a face-to-face event. If you are attending an online workshop you will receive instructions and a link on how to join and important information to ensure your device is suitable. Therefore, if you are booking for more than one person, please ensure you provide each person's email address.

To book for larger groups, please contact us on 133 140.

You can cancel your booking up to 24 hours before the workshop starts. Even for free sessions we would appreciate you cancelling if you cannot attend so another small business owner can take your place. For paid sessions, no refunds will be issued within 24 hours of the scheduled start time.

Additional information for online workshop sessions

Please check your computer's suitability for online workshops, including its sound quality, browser, internet bandwidth and speed and video plugins (if required) before the start of the online workshop session. Camera and microphone capabilities are recommended to interact with online workshops.

Our online workshops are run as live, interactive sessions, similar to the format of our face-to-face sessions. For this reason, there is a limited number of tickets per session so our presenters can adequately interact with, and respond to, attendees. Recordings of these live sessions are not available if you do not attend the live event time.

Additional information for face-to-face workshop sessions

No, you don't need to bring your printed ticket.

We value inclusion for clients requiring disability access and our workshops are delivered in a variety of buildings and locations. If you would like further information about accessing a particular workshop please use the contact button at the end of this page to send us your query.

Location

Workshops delivered face-to-face or online

Various locations

Western Australia, WA 6000

Australia

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