$58.51 – $115.93

Digital Marketing 3: Unlocking the potential of short videos for marketing

Event Information

Share this event

Date and Time

Location

Location

PwC Adelaide

Level 11, 70 Franklin Street

Adelaide, SA 5000

Australia

Refund Policy

Refund Policy

No Refunds

Event description

Description

Forget live streaming and long video content, these days gaining cut through in China is all about short-form video.

Chinese giants WeChat and Weibo are competitive platforms, full of brands competing to engage with consumers. Standing out and cutting through the clutter can be a challenge. For SMEs looking to get more for their advertising spend, apps based on short video content such as the hot new Douyin are becoming interesting and effective options.

In the first quarter of 2018, Douyin was downloaded 45.8 million times and topped the Apple App Store’s global non-game download chart, pushing YouTube and What’s App to second and third place.

Douyin, called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. It is creating a new army of KOLs who are amassing huge followings and present new opportunities for SMEs.


Presented by


Jo Ruo
Business Development Manager, UMS Melbourne

A favourite visitor to SA, Jo has built a solid and well-deserved reputation here as a powerhouse presenter and trove of knowledge about the Chinese digital landscape and cutting-edge marketing techniques.


Jordi Du
General Manager, UMS New Zealand

Jordi speaks English, Cantonese and Mandarin and has lived just over half his life in China and the other half in New Zealand, making him a true Chinese Kiwi. Jordi excels at developing customer experience-centric products and has a passion for social media communications.

United Media Solution is an award-winning China marketing strategy firm, recognised for its ability to create campaigns that cut across the Australian and Chinese digital landscapes, engaging consumers and industries in new and dynamic ways.




Still to come in the Digital Marketing Accelerator


Finale event: Tuesday, 18 June 2019 (3:00 PM to 5:30 PM)

Bringing it all together with a bang




Become an ACBC member and enjoy heavily discounted access to the Accelerator Program. Read our Membership Prospectus to learn more.


Accelerator Partner

Program Partners





Share with friends

Date and Time

Location

PwC Adelaide

Level 11, 70 Franklin Street

Adelaide, SA 5000

Australia

Refund Policy

No Refunds

Save This Event

Event Saved