PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN. 

This session will be recorded and sent to everyone who has registered. Register now!

Level : Beginner

Date/Time:

Tuesday, 7 June 2022

WA: 10:00 AM to 12:00 PM (AWST)

NT: 11:30 AM to 01:30 PM (ACST)

QLD: 12:00 PM to 02:00 PM (AEST)

If like me you grew up in an era of floppy disks and fax machines then communicating with customers involved a phone call or a chat face to face. Today we have so many options that it’s hard to know what to do to reach our ideal customers.

From preparing a simple plan and discovering your ideal customer to preparing an action plan and choosing the right channels, let me show you how to think SMART to achieve your goals.

In this workshop, you will learn simple tips to get your products and services in front of your ideal

1. Let’s start with understanding your current situation

2. Who are your competitors and how are you different?

3. What are your strengths, weaknesses, opportunities and threats?

4. Who is your ideal customer?

5. Create a Buyer Persona

6. Your “Go To Market’ Strategy – Product, Price, Place & Promotion

7. Smart Goals

8. Marketing Action Plan

9. Measuring results

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.

ABOUT PRESENTER

Sarah Davis is an award-winning marketing professional with a friendly and approachable nature. Having worked in marketing for over 25 years, 13 of those years in shopping centres, she has extensive knowledge of the retail industry. Sarah likes to think outside of the box, developing creative and successful initiatives that give a good return on investment. Retail is becoming an exceptionally tough gig, but Sarah comes with a wealth of knowledge and experience and is dedicated to helping businesses develop and move forward.

Holding several senior strategic and management positions in marketing, Sarah has been a regular speaker for the Property Council of Australia, offering advice and guidance to peers. She has worked with well-known ASX50 listed brands and today brings her thinking and discipline to businesses just like yours, making it easy, understandable, and affordable.

With her innate insight and intuition, keen understanding of human nature, and practical marketing and communications skills, Sarah can help you see what to focus on to ensure your company grows. She can help you implement necessary changes to your marketing and provide coaching to keep you on track for success.

With experience in all areas of marketing from branding and strategy, web design and social media to content creation, advertising and SEO, Sarah can assist with just the services your business requires.

#simplemarketingplan #Basicmarketingplan #marketingplanforsmallbusiness

About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.