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Digi Week: Real Weddings - Adapting to Disruption: How we survived the tran...

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The Village - Room 8

700 Bourke St

Docklands, VIC 3008

Australia

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Kirsten MacKelden, Co-Founder and Director of Indigo Media Group, Real Weddings
Toby MacKelden, Co-Founder and CEO, Real Weddings

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Digital has changed the landscape in which businesses operate and the key to survival lies in adapting to disruption.

Here to share with you their firsthand experiences of this are husband and wife duo Toby and Kirsten Mackelden, the co-founders of ‘Real Weddings’. Toby and Kirsten have successfully transformed their print magazine of 15 years into an innovative digital platform delivering qualified leads to Engagement venues, Wedding venues and Honeymoon venues.

Prior to launching ‘Real Weddings’, Toby, who is also CEO of the business, enjoyed a successful international career with some of the world’s leading advertising and technology companies. He’s also an established expert in the sales and marketing field and has consulted to Bain & Co., Google, PWC, Deloitte, Oracle, EY and ANZ amongst many others.

Kirsten is the co-founder and Director of Indigo Media Group. She was named 'Business Owner of the Year' for Victoria at the 'Telstra Business Women's Awards' and was an 'Ernst & Young' 'Entrepreneur of the Year' finalist.

After studying publishing at New York University, together with her husband, Kirsten launched 'Real Weddings' magazine, twice named 'Australian Magazine of the Year' at the 'Publishers Australia Awards.'

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The Village - Room 8

700 Bourke St

Docklands, VIC 3008

Australia

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