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DFM Research Insights: Sean Sands

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Design Factory Melbourne @ The Firestation

Swinburne University of Technology

66-68 William Street (Enter via McLeod Ln)

Hawthorn, VIC 3122

Australia

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Redefining health and wellness for competitive advantage
Associate Professor Sean Sands

The health and wellness industry is set for disruption, including human-robot service interactions, the cannabis med-tech industry, and the use of well-being as a competitive advantage in retail strategy. In this seminar, Sean will present a series of trends and innovative research drawing on current research projects and latest inspiration from SXSW 2019, highlighting upcoming market disruptions and cutting edge industry trends which provide a wealth of inspiration for innovative research directions.


About Sean Sands:

Sean is Associate Professor of Marketing at Swinburne Business School. He is also Director of the Customer Experience & Insight (CXI) Research Group, a commercially-oriented group that works with organisations to generate foresight though insight.


Sean has delivered seminars globally on retail innovation, design thinking and customer experience strategies. Sean has assisted brands in mapping customer experiences and developing an understanding of the customer journey, expectations, needs and desires. He frequently presents at industry conferences on the future of retail and consumer behaviour. His research expertise includes strategy, service design, customer experience design, advanced research methods, new product development, pricing research, and market segmentation. He is published in European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Retailing and Consumer Services, among others. Sean teaches Marketing Strategy and is a visiting Professor at EADA Business School in Barcelona, where he teaches CX Design in the MBA program.

About Research Insights:

Research Insights is a presentation series hosted by Design Factory Melbourne (DFM) aimed at fostering interaction and collaboration between academics, students, and industry. Presentations are informal and collegial - join us at the Firestation to hear what others are working on, or share something of your own!

More information about the Research Insights series can be found at: http://dfm.org.au/events/

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Date and Time

Location

Design Factory Melbourne @ The Firestation

Swinburne University of Technology

66-68 William Street (Enter via McLeod Ln)

Hawthorn, VIC 3122

Australia

View Map

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