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Developing valued, visible vegetable products: How to stand out from the cr...

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Food Innovation Centre

Monash University, Clayton Campus

Level 2 (217) Green Futures Building (86)

13 Rainforest Walk, Clayton Melbourne, Vic 3800

Australia

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Innovative ALL NEW Vegetable Innovation Workshop in Melbourne, in August 2017.

What it is: A one day NATIONAL workshop to enthuse and provide insight, tools, resources and contacts for vegetable producers, processors and marketeers to de-risk the opportunity around developing new value-added vegetable products for relevant markets.

Who should attend: Australian vegetable industry: Managers and staff charged with technical research and development, marketing, business development, sales and marketing within vegetable production, processing and marketing companies.

"Fantastic day, the best workshop I have been to in a long time! Very relevant, informative, well organised, good level/balance of speakers and networking. Thank you!!" an attendee from a previous VegInnovations workshop.

Note: Companies involved in the Australian Vegetable Industry receive priority places, with a limit of 2 representatives per company. Companies who are not veg R&D levy payers may receive an offer of a place, subject to a fee of $450 + GST, and will be notified by email after registration.

Twitter tag: #VegInnovations3

Friday 4th August, 2017

Programme: 8.30-9.00am: Registration, Refreshments, Networking.

  • Introduction. Dr Hazel MacTavish-West, MacTavish West P/L.

  • Getting the Big Idea. Susie White, The Ideas Catalyst.

  • Innovation opportunities from Fork to Farm (yes you read that right!), Dr Angeline Achariya, Food Innovation Centre, Monash University.

  • Packaging innovations and opportunities for vegetables. Angela Child, InPact Packaging.

  • Taking a vegetable brand global (LoveBeets) Mark Haynes, G’s Fresh (UK).

  • Relevant product extensions: Vegetables as ingredients in other products & opportunities: Dr Hazel MacTavish-West, MacTavish West P/L.

  • Creating visible products: Design-led thinking for new product development. Speaker from the Food Innovation Centre, Monash University.

  • 4.00pm: Close.

*Attendees will have the opportunity to view the Food Innovation Centre: the Virtual Supermarket Theatre and the 3D Prototyping Packaging Design Centre.

Benefits of attending: Hear, see, touch, taste and learn about:

  • Finding and developing concepts

  • Meeting consumer needs

  • Creting valued, unique products

  • Getting packaging and presentation right

  • Effective marketing, including social marketing

  • Making great export products

  • Working with retailers

  • Resources and support

  • Real-life stories of success

This project VG15028 has been funded by Horticulture Innovation Australia Limited using the research and development vegetable levy and funds from the Australian Government.

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Date and Time

Location

Food Innovation Centre

Monash University, Clayton Campus

Level 2 (217) Green Futures Building (86)

13 Rainforest Walk, Clayton Melbourne, Vic 3800

Australia

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