Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.
Effective communication and understanding how to attract and retain the right type of client is key to increasing your sales. This session will help you in understand your target market and how to communicate with them.
Reaching the right people with the right message is key to helping you increase sales. This session will help you understand the three main components needed to create a successful marketing campaign. Drawing on key marketing principles, real-world examples and interactive exercises, this session will help you assess the resources at your disposal and how to implement an effective sales and marketing plan.
This topic covers:
- The value of sales and marketing to your business;
- The role marketing plays in supporting sales;
- How to make your marketing campaign convert into sales;
- Understanding the value you bring to the market;
- The ‘Kennedy Marketing Triangle';
- Targeted marketing to reach your audience;
- Developing key messages which will be noticed;
- Identifying marketing and sales channels.
This session is for people who are just starting in business or have an established business and want learn about developing successful marketing campaigns
The facilitiator for this topic, IMG, provides a number of services tailored to supporting pre-start up, start-up and SME businesses. They specialise in working with Western Australian businesses to navigate the avenues for growth, and educate entrepreneurs in a wide variety of best business practices through one-on-one and group workshops. Their presenter has over 11 years of experience as a marketing consultant and project manager working on some of WA's largest projects across commercial and public sector organisations.
This session is presented by the SBDC, the only agency in the Western Australian Government dedicated to helping small business. In fact, we've been providing practical support to small business owners for more than 30 years.
Important booking information
You are limited to two tickets per booking (you can of course make more than one booking).
We will be emailing you with important information on how to find workshop locations and what you need to bring, if it is a face-to-face event. If you are attending an online workshop you will receive instructions and a link on how to join and important information to ensure your device is suitable. Therefore, if you are booking for more than one person, please ensure you provide each person's email address.
To book for larger groups, please contact us on 133 140.
You can cancel your booking up to 24 hours before the workshop starts. Even for free sessions we would appreciate you cancelling if you cannot attend so another small business owner can take your place. For paid sessions, no refunds will be issued within 24 hours of the scheduled start time.
Additional information for online workshop sessions
Please check your computer's suitability for online workshops, including its sound quality, browser, internet bandwidth and speed and video plugins (if required) before the start of the online workshop session. Camera and microphone capabilities are recommended to interact with online workshops.
Our online workshops are run as live, interactive sessions, similar to the format of our face-to-face sessions. For this reason, there is a limited number of tickets per session so our presenters can adequately interact with, and respond to, attendees. Recordings of these live sessions are not available if you do not attend the live event time.
Additional information for face-to-face workshop sessions
No, you don't need to bring your printed ticket.
We value inclusion for clients requiring disability access and our workshops are delivered in a variety of buildings and locations. If you would like further information about accessing a particular workshop please use the contact button at the end of this page to send us your query.
