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Developing a Winning Pitch

Pitching as a prospective supplier requires a focussed approach to understanding the customer and their needs and requirements. Success with B2B selling is to reflect, in your pitch, the ability to solve the customer’s problem/pain and contribute to the realisation of their vision with a product or service that will delivered on time, every time.

In this workshop you will:

  • Explore the importance of understanding the customer and their pain points (what are their needs);

  • Develop clarity in relation to problems your product/service solves or opportunities it creates, and how it addresses the customer’s pain points;

  • Describe your ability to meet the quality and scalability demands of the customer;

  • Develop a succinct, compelling and authentic pitch to capture and retain the attention of the customer.


Monday, 7 August 2017


Tuesday, 8 August 2017

This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneur's Programme in collaboration.

This event is designed to benefit small and medium Australian businesses from the Food & Agribusiness industry sector.

If you have any questions about this event or any future events, please contact

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