A$450

Develop a Merchandise Strategy (BRI)

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Fortitude Valley, Queensland 4006

Australia

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Today’s retailers trade in a crowded market, one of dynamic pace and fierce competition, of change and innovation, and sometimes of decline and death. What makes one brand successful and another less so?

This question has many potential answers but undeniably a business model that works is a key factor. Integral to a business model that works is a robust merchandise strategy. A strategy gives a business direction, it acts as a blueprint of where the business wants to head, what it’s core values are, what it’s mission and vision might be and how together they direct business decision making and action taking. A merchandise strategy specifically relates to what we sell, the products we present and propose to customers whether in a bricks and mortar context, pure play online, or omni-channel.

Develop a Merchandise Strategy is the first unit in the diploma of Retail Merchandise Management and as such sets the tone and offers a big picture perspective to guide the day-to-day activities of retail buyers and planners. In this workshop, we take a logical progression through the following three key areas:

  • Analyse the operating environment

  • Develop merchandise strategy

  • Review merchandise strategy

In this workshop, you’ll find best practice content supported by activities posed to deepen your knowledge and provide the opportunity to relate content back to retail businesses you know well.


Target Audience: Retail Buyers, Merchandise Planners, Product Managers, Business Owners

Level: Entry - Intermediate

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Disclaimer:

This workshop is subject to change or cancellation if minimum number of participants is not reached. We will endeavour to notify you as early as possible. Your ticket can be transferred to the next available workshop of the same topic or you can request a refund.

If you have purchased a ticket but cannot attend, please contact the Program Manager ( yvonne.chow@retail.org.au) to have your ticket transferred to a later date. If you cancel within 24 hours of a workshop date, please note that your ticket cannot be refunded.

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Fortitude Valley, Queensland 4006

Australia

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