Designing Flexible, High-Impact Buisness Events Across Formats - webinar

Business events are evolving — and so are client expectations.

From conferences, to exhibitions and brand activations, today’s event environments must do more than look good.

They must support engagement, flexibility, storytelling and outcomes — often within tight timeframes and budgets.

In this BEV Industry Capability webinar, Moreton Hire shares expert insights to create design-led and high-impact business events across all formats, not just exhibitions.

Drawing on real-world experience delivering complex events for clients across Australia, Moreton Hire will explore:

• How event design principles translate across conferences, exhibitions, brand activations
• Designing flexible environments that adapt to different objectives, audiences and spaces
• How venues and suppliers can use design thinking to add value early in client conversations
• Practical considerations on the client engagement journey - from pre-show to operations - that balance creativity, logistics and commercial realities

This session is designed for venues, suppliers and industry partners looking to strengthen their capability, sharpen their client conversations and deliver more impactful business events.

This BEV webinar series, is part of the Regional Business Events Program supported by the Victorian Government to upskill regional businsses and elevate their ability to attract and service and national business events.

This webinar is free to attend.

Presenter:

Steven Smith

General Manager - Sales at Moreton Hire

About Moreton Hire:

Moreton Hire brings over 55 years of experience delivering trusted business event and exhibition infrastructure across Australia. Based in Melbourne and proudly third-generation family owned, they combine national scale with local service. Specialising in large-scale exhibitions and congresses, services include shell schemes, custom stands, signage, furniture, temporary structures and full venue fit-outs. Working closely with organisers and venues, Moreton Hire ensures precision, flexibility and seamless delivery, creating professional, high-quality event environments every time.