Design Thinking & Omni-Channel: The Future of Customer Experience
Customer interaction is increasing across all touch points (web. mobile, face-to-face), driving the need for integration across all channels to enable one seamless experience. By using Design Thinking — a powerful set of tools and techniques — it allows us to put the human at the centre of all our design decisions and ultimately create a considered and consistent experience for them as well as for an organisation’s staff.
In this 45 minute presentation, Founder of syfte, Katja Forbes will cover:
The latest industry trends in design thinking relating to customer experience
How omni-channel experiences are the future for customer interactions
Examples of how organisations large and small are using it to deliver great experiences to both their customers and employees.
About our presenter:
Katja is the founder of syfte, a specialist in research & experience design, educator in Design Thinking and Interaction Design at University of Sydney and co-founding member of the Interaction Design Association (IxDA) Sydney. Katja has been working in digital media since the mid 1990’s back when everyone had blue hair and rode razor scooters around the office. Such a long tenure in the industry has afforded her with invaluable experience and perspective which she loves to share. Most recently she’s been exploring the world of digital auras and ambient intelligence as well as less creepy topics like holistic experience design and wearable tech and cognition. The Financial Review recently recognized Katja as one of the 100 most influential women in the category of board and management.
Seats fill fast, so please book ASAP.
Friday, 11th November
700 Bourke Street
12.15pm: Networking and light lunch served
12.30pm: Presentation commences
We hope to see you there!