Design Research for Service and Product Innovation (Sydney)

Event Information

Share this event

Date and Time



Sydney, NSW


View Map

Event description


Design Research provides the tools designers need to study the ways we live, work and play.

Designing for service and product innovation requires that designers spend time with people, understanding not just what they do, but how and why. Observing, documenting and analysing human behaviour helps us identify the similarities and differences between people, and the outliers and workarounds that highlight service gaps or failures.

This two-day workshop will introduce you to the tools and methods of ethnography – the foundation of design research. It will give you a mix of theory and practical experience that you can directly apply to your design and research projects.

Join us for both days for $990 exc. GST

We offer a discount to freelancers or practitioners paying for their own ticket. Please email us to find out about and access your discount: ashlee.riordan@papergiant.net

What will you learn?

By the end of the two days you will have learned:

  • The practice of design research, it's links to ethnography, and how it is used

  • Core ethnographic methods and their connection to design

  • How to apply ethnographic methods on a design project, with guided activities and reusable templates

  • How and why to use ethnographic methods to research people and their lives, (including minority groups, such as indigenous and culturally and linguistically diverse communities)

  • How and why to use ethnography to research organisational and front line staff

  • How to use ethnographic research data to inform design outcomes

  • How to use ethnographic data to tell stories within your organisation and make a case for change

Who should take this course?

This course is for design professionals who are interested in building a deeper understanding of research and its connection to service and product innovation. It is suitable even for experienced designers who are interested in learning more about ethnographic methods.

Why us?

PaperGiant is a strategic design agency that helps organisations understand and solve complex problems. We have worked extensively across the public and private sector, and have developed expertise in government at all levels, in health, education, social justice, community development and finance.

We have worked with the Australian, State and Local Governments, Medibank, Bupa, Telstra, ANZ, the Digital Transformation Agency and Victorian Legal Aid.

Ashlee Riordan is Capability Director at Paper Giant. Ashlee is an experienced educator and researcher. With a background in psychology, anthropology and education, she brings deep methodological experience and nearly a decade of professional experience in human centred design. Alongside her role at Paper Giant, Ashlee teaches at Melbourne University and as required for Victoria University, Latrobe, Swinburne and RMIT.

Catherine Sutton-Long is Design Research Lead at Paper Giant. Cat is an experienced design and research leader and educator. In the past 15 years, she has worked with a number of organisations in multiple countries, to deliver design and research projects. She is highly experienced in research and training design, workshop design and facilitation.

In 2018, PaperGiant was the receipient of a Good Design award for Social Impact, working with a team from RMIT University applying design research and co-design methods to work with the Wiradjuri people.


If you have any questions about this workshop, please get in touch with ashlee.riordan@papergiant.net

Share with friends

Date and Time


Sydney, NSW


View Map

Save This Event

Event Saved