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Design Driven Innovation Seminar

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Manufacturing Technologies Centre

University of South Australia, Mawson Lakes Campus

Building A, University Boulevard (opposite Endeavour College)

SA 5095

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In partnership with Association for Manufacturing Excellence this seminar features serial product developer Paul Huxtable. Paul will share experiences about having the right products to suit the target market. Using three case studies from his own experience, Paul will show how “design thinking” can drive business success. The foundation of design thinking is a deep understanding of the needs of the customer. Business success comes from understanding and satisfying these needs better than the competitors. Design thinking applies not only to the product itself, but also the entire value chain that delivers, maintains and ultimately reclaims the product.

Advanced enabling technologies more than ever before are helping shape this thinking. Design thinking can also be applied to economics and regional development. Paul will briefly outline the success story of the Mondragon Co-operatives in the Spanish Basque Country. Based around the town of Mondragon in the foothills of the Pyrenees, the Mondragon Co-operatives are today a multi-billion dollar turnover cluster of advanced manufacturers employing thousands of cooperative owners.

Paul Huxtable is an Industrial Designer and Business Developer with extensive global experience spanning six continents. Between 1989 and 2008 Paul founded five consultancies in Product Design, Engineering and Exhibition Design with offices in Adelaide, Melbourne and Kuala Lumpur.

In 2004 after reading of a warehouse fatality in Canada, Paul created a new business, designing and manufacturing a range of patented impact protection products which now protect workers in over 60 countries. He holds the rare distinction of his product design contributions receiving Good Design Awards in five consecutive decades.

Attendance is free, however registration is essential as seating is limited.

Date and Time

Location

Manufacturing Technologies Centre

University of South Australia, Mawson Lakes Campus

Building A, University Boulevard (opposite Endeavour College)

SA 5095

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