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Delivering Amazing Customer Experience - The Retail Experiment Book Launch

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Caboolture Hub

4 Hasking Street

Caboolture, QLD 4510

Australia

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You're invited to a night celebrating the art of customer experience.

Locally, Amy Roche is the former owner of The Good Guys Morayfield. More recently, however, she's written a book, The Retail Experiment, 5 proven strategies to engage & excite customers through in-store experience.

Amy's timely book is all about winning back the modern customer. While examples are based on retail, any business can utilise and implement these easily actionable strategies.

With Amazon and other big multi-national businesses 'wowing' your customers, now is the time to get serious about how you are connecting and providing value to them. The tables have turned since the GFC, and customers are now craving memorable experiences.

The latest research by Rosetta reports, "Highly engaged customers buy 90% more frequently, spend 60% more per transaction and have 3 x the annual value compared to non-highly engaged customers."

Make sure your customers know WHY your business is so special and take them from 'meh' to highly engaged in 2018.

Joining Amy will be storytelling super-star Melanie Fawcett from Fawcett Creative.

Melanie will use Amy's book as a catalyst for an engaging conversation with YOU and HOW to create CONNECTION through your brand's digital storytelling. Using big ideas and practical, actionable tips that will get you INSPIRED to take action.

No matter what disruption occurs, you'll leave this event feeling empowered to create a REAL connection with your customers and armed with the latest research that supports WHY marketing tactics currently in use, no longer serve your business.


Author Amy Roche, The Retail Experiment book

Tickets are limited due to space on the Terrace and include some light refreshments. First in, best dressed.

About Amy Roche:

Amy is a retailer, marketer and in-store experience champion with a passion for helping retailers easily re-connect with their very best customers. She's been in the retail and marketing industry in both the US and Australia for 20 years, owning a 2500sqm appliance store - The Good Guys for the last 11 years of that in Morayfield.

While attending the University of Illinois at Chicago, Amy's diverse interest in Biology, Genetics and Marketing, produced 1/2 marketing and 1/2 science nerd - therefore her obsession with 'experiments'. She's a speaker, author and director of Retail Rockstars - a retail marketing platform that sources unique experts to lead LIVE in-store customer events and experiences. Retail Rockstars promotes, creates and manages these events from start to finish so retailers can get on with what they do best.

About Melanie Fawcett:

As a freelance Journalist, Melanie writes about social entrepreneurship, conscious business, film and how our real stories are changing the world, being published across a range of media, most recently in Collective Hub and Screen Education Magazine. As a content marketing strategist, she's writing and runs workshops for Australian and global brands.

With a Masters in Film and TV, she’s produced digital video content for business as well as commercial TV, she’s lectured at the Australian Centre for the Moving Image and the University of Melbourne, as well as run media education programs for young people for the Victorian Government.

In 2018 she will publish her first book on human-centred-storytelling and start her PHD at the University of the Sunshine Coast.

Please Join us, can't wait to see you there!

FAQ's:

- Signed Books available for sale on the night $29.99 - with credit card/EFTPOS/Cash accepted. All pre-paid books will also be signed on the night.

- Parking - there is plenty of Parking available both outside the HUB as well as in the underground/undercover parking areas. Parking facilities do close at 9:30pm.

- Public Transport - Train is within walking distance, to find out more visit: Translink

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Date and Time

Location

Caboolture Hub

4 Hasking Street

Caboolture, QLD 4510

Australia

View Map

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