Turning Donor Insights into Digital Dollars
Finally! After 9 months of number crunching we look forward to share the results of Australia’s first research into the online donation experience. And we're pretty sure it will be valuable for NZ charities too.
The results and insights are here for you, fundraisers, who believe that digital giving is an important growth area. It is also a call out to the laggers who have chosen, for many valid reasons, not to invest seriously in digital.
At our breakfast event we will give you convincing answers to the questions every fundraiser has about online giving, like:
What type of online donation experience are Australian donors expecting from their favourite charity?
What makes people visit a donation page only to leave before completing?
What does a best practice website donation page look like and are Australian charities measuring up?
How does the donors' age or gender impact on their likelihood to give online?
Parachute Digital benchmarked 100 organisations against a set of criteria that we have developed through our 13+ years digital experience followed by a survey and in-depth interviews with donors.
We promise you to leave satisfied and with some very specific actions to improve your conversion rate.
Join us on Tuesday 25th October in Auckland for a delicious digital breakfast in the Jubilee Building in Parnell.