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Defining & Attracting Your Ideal Customer [SOLD OUT]

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Stirling Business Centre

45 Delawney Street

Wembley, WA 6021

Australia

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With so much competition for your customers attention both online and off line these days it can be one of the biggest challenges you face as a small business owner; attracting your ideal customer.

The challenge and frustration when your marketing efforts don’t work can set up a chain of reactive events which can actually repel, rather than attract the people who are looking for what you’re selling.

Join our facilitator, award winning business coach and marketing strategist Shannon Bush of Creative Possibility, in this half day workshop and understand how to give your brand a magnetic advantage so you can more effortlessly define and attract your ideal customer.


In this workshop you'll be guided through:

  • Understanding what you need to know about your ideal customer and how to let them know you “get them” and have the solution they are looking for
  • The role of testimonials and reviews in creating just the right language to increase potential conversion from “I’m vaguely interested” to “how can I pay you”
  • The core elements of a brand and how to create one that shows off the best you’ve got to offer, affirms credibility and generates attention from the people you want to attract
  • The 4 step marketing formula to create a magnetic effect, so you are drawing people to you and don’t feel like it’s an uphill battle constantly chasing the sale
  • The role of a regular brand and ideal customer review and how to complete one with greater ease and less dread

The workshop will involve hands on learning and is ideal at any stage of business even if you feel you have a brand that works for you!


Your facilitator:

Shannon Bush has a singular purpose – to bring effortless success to business. But how she delivers her unique method of coaching is diverse, inventive, and consistently refined in line with each individual client or business she serves.

Combining over 25 years of coaching, mentoring, educating, and consulting along with a childhood spent in keen observation of family business machinations gives her a unique perspective and empathy for small business owners. At the core, her own small business, Creative Possibility, provides innovative business coaching and strategy to her clients to learn new skills, identify challenges, gain clarity, and confidently create success. She’s a big picture business liberator with the specific gift of honing in on the small details – the best mix. Her clients love her wisdom and savvy ways and often call her Business Yoda!

With her ground-breaking conception of the Thrive Factor, personal leadership profiling framework, she affords her clients a tangible insight into their own mindset around money, marketing, self-promotion, and standing out from the crowd. She’s all about you discovering your innate potential, owning your strengths and using them to create more effortlessness and ease as you lead your business. An award winning business woman and Amazon #1 Best selling author, Shannon is the best kind of cheerleader a small business owner could ask for. She walks her talk and is genuinely committed to practicing what she preaches.

When she’s not changing the very dynamic of struggling and up levelling businesses, Shannon can often be found practising a different kind of balance – on a SUP board on the water or making space in her schedule for the next travel adventure. Or drinking a good chai. She totally loves chai!

This workshop is brought to you by Business Local

This free workshop is brought to you by the Small Business Development Corporation’s Business Local outreach service. Business Local provides small business owners in the Perth metropolitan area with access to free enterprise skill development sessions.

For more information to help you start and run a business, including the SBDC’s free small business advisory service, visit: smallbusiness.wa.gov.au

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Date and Time

Location

Stirling Business Centre

45 Delawney Street

Wembley, WA 6021

Australia

View Map

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