$258.22 – $1,329.76

!deas Small Business Marketing – The Kapow! Workshop Series – Multiple Date...

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Northside Meetings

110 Windsor Road

Red Hill, QLD 4059


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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Event description


!deas Marketing – The Kapow! Series

It's time to get excited about marketing your business!

In this series of practical workshops you will learn expert marketing tips, tools and actionable ideas you can use immediately in your business.

You will learn how to become your own marketing expert and develop your own affordable and effective marketing strategies – all inspired by !deas Marketing (see FAQs below for more on !deas Marketing).

Choose to attend one, several or all of workshops in this series.

Register for all six of the Kapow! Workshop Series and you will receive more than $200 off the total regular price.

The workshops in this series are:

  • I've been looking for you – Discover how to find more of your ideal customers and target them with customer persona profiles
  • What's your story? Develop a positioning and brand story that sells and creates ultimate brand fans
  • Just follow me – Learn how to master social media and develop your ultimate social media strategy
  • It's a brand new e-world – Develop your ultimate digital marketing strategy
  • Did you get my message? Develop a content marketing plan that rocks and find out how to write persuasive copy.
  • The ultimate plan – Develop your multi-channel small business marketing plan.

Full event details are below!

I’ve Been Looking For You

You will develop your ideal customer profiles and personas. It covers:

  • Why you need to know your ideal customer
  • How to find more of your ideal customers
  • Ultimate brand fans
  • Create your ideal customer profiles.

Monday 23 October, 2017 10am-1.30pm

What’s Your Story?

You will develop a unique positioning and brand story to wow your customers and future brand fans. It covers:

  • What is brand?
  • Positioning and brand promise
  • Your idea, emotion and the Why?
  • Your point-of-difference and unique selling points
  • Create your brand and positioning story, plus key messages.

Monday 20 November, 2017 10am-1.30pm

Just follow me

You you will develop your social media marketing plan. It covers:

  • Why use social media for business
  • Which social media platforms to use
  • Setting up social media accounts
  • Creating and sourcing social media content
  • Getting more followers and engagement
  • Social media advertising
  • Create Your Social Media Plan.

Monday 4 December, 2017 10am-1.30pm

It’s a brand new e-world

You will develop your digital marketing plan. It covers:

  • How to create a website and landing pages that rock
  • A guide to blogging
  • Search Engine Optimisation (SEO) Tips
  • E-newsletters and e-marketing
  • Automated email campaigns
  • Cloud-based apps to simplify your marketing
  • Understanding other digital tools
  • Create Your Digital Marketing Plan.

Monday 5 February, 2018 10am-1.30pm

Did you get my message?

You will develop an idea-driven content marketing plan and learn how to write persuasive content that pops. It covers:

  • What goes into a powerful content marketing plan?
  • How to create a great lead magnet
  • How to write persuasive marketing content
  • Distributing and leveraging content for maximum exposure
  • Create your content marketing plan.

Monday 26 February, 2018 10am-1.30pm

The Ultimate Plan

A small group workshop where you will develop your small business marketing plan. It covers:

  • Understanding the broad range of marketing tools – traditional marketing and newer channels
  • Identifying the best marketing channels and tactics for your brand and business
  • Creating a marketing mix that feeds your marketing funnel
  • Create your marketing action and evaluation plan.

Monday 19 March, 2018 10am-1.30pm


What is !deas Marketing?

Want to know: what makes people buy? what makes them choose your brand over another? how to create ultimate brand fans?

It’s simpler than you think.

Ideas + Emotion!

People don’t buy products or services.

They buy solutions to their problems, but the brand they ultimately choose is the one they connect to most.

Customers choose and buy into a brand experience, ideas and how they feel about those ideas.

You just need to pinpoint an idea and emotion that connects with enough people.

Connect with these people through storytelling and a marketing funnel that rocks and you’ve got the ultimate brand fans – or customers that will do your selling for you!

I’ll show you how with my !deas Marketing workshops and coaching program.

You will get expert marketing tips, tools and actionable ideas to apply easily in your business.

I describe it as marketing kapow! without puff or fluff — or just real-ly awesome stuff, for your small business.

What are my transport/parking options for getting to and from the event?

Northside Meetings is located at 110 Windsor Rd, Red Hill (corner of Windsor Rd and Bathurst St).

The building is about half way along Windsor Rd, between Musgrave Rd (in Red Hill) and Kelvin Grove Rd (in Kelvin Grove).

On-street parking is available on Windsor Rd and in the surrounding streets. Windsor Rd is not a controlled parking area, and there is no limit on the time you can park. Please respect our neighbours and don’t park across their driveways.

Public transport
The 373 bus (Brisbane City to Ashgrove) stops directly outside Northside Meetings with The Letter Lounge Café & Gifts.

Buses that travel along Kelvin Grove Rd (including the 345, 390 and 372) stop at the corner of Windsor Rd and Kelvin Grove Rd (near Aldi). It is a 540 metre (10 minute) walk up Windsor Rd to Northside Meetings with The Letter Lounge Café & Gifts (this walk is up hill)

Buses that travel along Musgrave Road (including the 380 and 381) stop at the Red Hill Shops on the corner of Windsor Rd. It is a 775 metre (12 minute) walk down Windsor Rd to Northside Meetings with The Letter Lounge Café & Gifts (this walk is down hill).

What can I bring into the event?

To get the most out of this workshop, you should bring a pen and notebook or a device to take notes on.

You can bring water in with you, but please don't bring any other refreshments.

Tea, coffee, water and morning tea will be provided.

Please advise of any specific dietary requirements you may have, at least one week before the event.


Drive-up access to the meeting room is available for people with limited mobility. Unfortunately though the room itself is not wheelchair accessible.


Refunds are available on request via the organiser, up to 7 days before event.

How can I contact the organiser with any questions?

Please email kylie@howtomarketing.com.au

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Northside Meetings

110 Windsor Road

Red Hill, QLD 4059


View Map

Refund Policy

Refunds up to 7 days before event

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