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David Shah - Determining the Future

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Open State Hub

Victoria Square

Southern end

Adelaide, SA 5000

Australia

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David Shah works with groups of stylists and colourists to predict future trends in colour.

Can we do the same for the future city? Imagine the European Union meeting to decide on a single colour for the continent—with each “country” playing more or less to type.

What elements are considered to determine what colour we want our future to be?

"Colour is the single most powerful communication tool, influencing 50% – 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across and nothing does this better than the thoughtful use of colour."

David Shah

British-born, Amsterdam-based designer who works with Pantone, an American company that maintains color standards for publishers, designers, and the fashion world. He is the publisher of Metropolitan Publishing BV which includes Textile View Magazine, View2, Viewpoint, PANTONE View Colour Planner and View China; co-publisher of United Publishers S.A., Paris', View on Colour and In View Magazine; and co-publisher with CTDC, China of VIFF and CFCA Colour Planner. He is additionally the owner and director of DRS Consultancy BV, a specialist company dealing in publishing, fashion, lifestyle concepts, future strategies and designing and merchandising for men's and women's clothing for leading European and American chain stores and designer labels.

"Twice a year, in a European capital, in a room purposely chosen to be drab and sparse—so as not to influence the color mood—Shah gathers a stable of European colorists, each of whom works with his or her own country’s national color groups (who traditionally have worked with textile companies and others to set color standards), as well as consulting with companies ranging from Airbus to Zara to Union Carbide. Where the rest of us see black, these are people who talk about the “family of black.” Over two days, they will each pitch a palette concept, organized roughly around a theme that has been chosen in advance (this time, it’s “unity”), that they believe will be dominant in Spring/Summer 2013. The results are published in Pantone View, a $750 publication that is purchased by companies across a broad consumer landscape, from fashion designers to supermarket chains to the floral industry. (“Everybody’s into white flowers at the moment,” Shah tells me, “there are definitely movements, even in flowers.”)

Extract from a piece by Tom Vanderbilt -Sneaking Into Pantone HQ, How colour forecasters really decide which hue will be the new black


Why not stay and hear the 2017 Gold Medal winner address by architect Peter Elliott immediately after this event? Register here to ensure you have a spot.

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Date and Time

Location

Open State Hub

Victoria Square

Southern end

Adelaide, SA 5000

Australia

View Map

Refund Policy

No Refunds

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