Data streams: moving beyond the Census and understanding people with maps

Everyone knows that data is required to make decisions, but sourcing it and making sense of can be challenging. Using a map with constantly updated data can make communicating insights easier.

What could you do if you could use a map to easily understand and communicate:

• Where customers come from before they hit your venue or shop and how long they linger?
• How people move – the mode, the frequency and the speed?
• The nature, frequency and origin of credit card transactions in a region of interest?
• How demographics change each year in your market?

Up to date and pre-processed data is vital to finding insights on how to target customers or improve the user experience of your customers. When you are armed with data that is in the right format and easy to use, your understanding of the world can be deeper.

At this event mapping consultants NGIS Australia and Location Intelligence platform creators CARTO will show how the world of data is changing and how you can use it to create competitive advantage and communicate better with all stakeholders.

Who should attend:

• Market research professionals
• Marketing strategists
• Data Scientists

Speakers

NGIS Consultant Adam Mullett will talk about how data is changing the way businesses make decisions and why you need to move beyond Census data to make the right decisions for your business or your clients. Adam will show examples of where up to date data has helped governments and businesses make data-driven decisions.

CARTO head of Asia Pacific Fernando Carrasco will show off CARTO’s data observatory and explain how CARTO is changing its product offering to make procuring up to date data really simple.

Agenda of event:

7:00 – 7:30 – Arrival and breakfast/networking

7:30 – 7:45 – NGIS Consultant Adam Mullett with why location data is important

7:50 – 8:30 – Fernando with how CARTO uses data streams to change businesses (35-40 mins),

8:30 – 9:00 – Networking and wrap up