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Data-led Customer Experience: Moving from segmentation, to personalisation,...

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Westpac

Level 23, The Forum

275 Kent Street

Sydney, NSW 2000

Australia

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Please join Aquent, Vitamin T and Firebrand Talent at our free, morning #Digitalks event on Friday 4th August.

TOPIC:
Data-led customer experience: Moving from segmentation, to personalisation, to individualisation

Digital channels and competition have made customers more fickle and less loyal than ever before. Customer experience leaders are disrupting markets with radically new offers and interactions with customers, setting the bar high for simplicity, personalisation and interactivity.

The journey to personalisation can be challenging for brands. Learn how CX leaders are implementing personalisation to improve loyalty, reduce churn and drive acquisition.

Kristi Mansfield, Director CX Strategy & Transformation at Oracle will be our #Digitalks presenter and will discuss:

  • New research from Australia and NZ businesses highlighting the challenges and opportunities for data-led CX

  • Lessons learned from consumer brands and B2B organisations on the journey to data-led personalisation

  • Practical insights on how to action data in the moment at the right time that is relevant, inspiring and seamless

  • Overcoming the challenge of working across business silos and the need for speed of data

About our #Digitalks presenter:

Kristi Mansfield is Director of CX Strategy and Transformation at Oracle. Named one of Australia’s 100 Women of Influence in 2015, Kristi is an industry thought leader and commentator on Customer Experience, data analytics and entrepreneurship. She has more than 20 years experience leading marketing and sales for software companies and was previously the Managing Director of Fifth Quadrant.

More info: Kristi will be joined on stage at our #Digitalks by Will Griffiths, Vice President Oracle Marketing Cloud and Anita Parer, Director of Consulting Services for Oracle Marketing Cloud. Both Will and Anita have deep expertise working with B2C and B2B marketers and digital strategists to leverage multiple channels and personalise experiences using 1st, 2nd and 3rd party data.

Seats fill fast, so please book ASAP.

Date:
Friday 4th August

Venue:
Westpac
Level 23, The Forum
275 Kent Street, Sydney

Agenda:
8.15am: Networking and light morning tea served
8.30am: Presentation commences
9.15am: Q&A
9.30am: Concludes

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Date and Time

Location

Westpac

Level 23, The Forum

275 Kent Street

Sydney, NSW 2000

Australia

View Map

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