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Data-Driven Campaigning, Electoral Regulation & Australian Democracy

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Queensland Parliament

2A George Street

Brisbane City, QLD 4000

Australia

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Data-driven campaigning and microtargeting are said to not only be changing election campaigns, but democracy itself.

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If we are to believe many prominent commentators, data-driven campaigning and microtargeting are said to not only be changing election campaigns, but democracy itself. Christopher Wylie, the Cambridge Analytica whistleblower, told the Guardian, “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons”. While there have been numerous enquiries and investigations into data-driven campaigning across the globe, our understanding of the way political parties collect and use data and what voters think of these practices is extremely limited. In this presentation, I draw on original research from my recent book on data-driven campaigning to provide answers to both questions and demonstrate that there is a significant disconnect between current campaign practices and Australian voter attitudes towards these practices.

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Queensland Parliament

2A George Street

Brisbane City, QLD 4000

Australia

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