Actions and Detail Panel
Dan Gregory | ASPYA Roadshow Sydney
Mon. 29 May 2017, 6:30 pm – 9:30 pm AEST
Dan Gregory is the founder and CEO of The Impossible Institute™, a Research and Training organisation that advises organisations on what truly drives their customers and employees. He is a leader in the field of marketing and advertising and has won global awards for creativity and effectiveness. Dan is a regular on ABC TV the Gruen Transfer and is a rare evangelist for truth in a world of spin. He believes that everyone is capable of having ‘ideas on purpose’.
Throughout this roadshow, Dan will cover the following:
• The force that drives all human behaviour – the thing that pulls our strings
• How to align your values with those you wish to influence and why, until you do, you are not in a relationship
• What it takes to drive consumer attention, loyalty and evangelism
• Why empathy is the key to all influence and persuasion
Dan was praised for his presentation at Hair Expo 2015 and ASPYA Conference 2016 and will encourage everyone to harness their personal or professional purpose to build something unique and sellable.