MLA and Pollinate is hosting a workshop specifically for grain fed beef producers.This is one of a series of workshops being held with producers across the country.

We are interested in your feedback on how we tell the world about our beef .

Light refreshments will be served.

The workshop will involve:

· A brief summary of the research to date from Pollinate

· Discussion of current issues and opportunities facing the red meat sector

· Review of potential strategies to positively re-frame red meat

· Selection and discussion of the most relevant red meat reframing strategies