$770

Customer Journey Mapping 1-Day Workshop (SYDNEY) 26/06/18

Event Information

Share this event

Date and Time

Location

Location

Aeona

Level 3, 1-9 Buckingham Street (cnr Devonshire Street)

Surry Hills, NSW 2010

Australia

View Map

Event description

Description

Customer Journey Mapping Workshop

Skills Training: 1-Day Intensive (includes morning tea, afternoon tea and lunch)

Description

This 1-day intensive customer journey mapping workshop has been designed to develop your skills in customer research based journey mapping.

The workshop concentrates on developing customer-centric capability, focusing on mastering journey mapping for customer retention and growth.

In the workshop you will learn how to identify your customers’ unmet needs: their frustrations, service gaps and what they value when interacting with your business.

By day’s end you will understand how to undertake customer interviews and synthesise findings, empathy map to create personas and map an end-to-end customer journey to assist in the improvement of brand touchpoints, products and services.

My Learn-by-Doing workshop format delivers deep understanding, confidence and the skills to engage stakeholders across the business to turn your goals into customer-centric actions.

What attendees are saying

  • 'Great feedback from my team members, thanks Alex.’ - Department of Education

  • 'Alex has a great ability to provide context to learning.' - Sportsbet

  • ‘Great hands on facilitation for participants’ - World Vision

  • The whole process was very effective’ - La Trobe University

Duration
1-day intensive training course: 8am to 5.30pm. Includes materials, morning tea, afternoon tea and lunch.

The course is perfect for:
This 1-day intensive training course is ideal for cx professionals, marketing, operations, customer service and analysts who are looking to develop their capabilies to improve their customer experiences.

You will learn:
How to map your customer experiences by identifying customers’ unmet needs, painpoints, service gaps and opportunities. By days end you will understand:

  • How to design your interview guide to ask the right questions

  • The fundamentals of how to undertake customer interviews

  • How to synthesise findings to define customer experience problems

  • Empathy mapping to create customer personas

  • How to identify and map an end-to-end customer journey

  • How to communicate findings to get stakeholder buy-in


Share with friends

Date and Time

Location

Aeona

Level 3, 1-9 Buckingham Street (cnr Devonshire Street)

Surry Hills, NSW 2010

Australia

View Map

Save This Event

Event Saved