$495

Customer Journey Mapping 1-Day Intensive Workshop (MELBOURNE)

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Melbourne CBD

VIC 3000

Australia

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Customer Journey Mapping Workshop

Skills Training: 1-Day Intensive

Description

This 1-day intensive customer journey mapping workshop has been designed to develop your skills in customer research based journey mapping. This session focuses on developing customer-centric capability and cx tools that you can begin to apply immediately.

In the workshop you will learn how to identify your customers’ unmet needs: their frustrations, service gaps and what they value when interacting with your business.

Alex Allwood’s small group workshops create a one-on-one intensive learning experience.

By day’s end you will fully understand how to undertake customer interviews and synthesize insights, empathy map to create personas and map an end-to-end customer journey to improve the design and delivery of brand touchpoints, products and services.

You’ll find this workshop format delivers deep understanding, confidence and the skills to engage stakeholders across the business to turn your goals into customer-centric actions.

Duration
1-day intensive workshop: 8am to 6pm. Morning, afternoon tea and lunch provided.

Workshops are perfect for:
This 1-day intensive workshop is ideal for cx, marketing, sales, customer service, IT professionals and business owners who are looking to develop their customer experience capabilities.

You will learn:
How to improve customer experiences by identifying customers’ unmet needs, painpoints, gaps, moments of truth and opportunities in their interaction with your organisation.

  • Designing your interview guide to ask the right questions

  • Fundamentals on how to undertake customer interviews

  • How to synthesize insights to define customer experience problems

  • Empathy mapping to create customer personas

  • Identify and map an end-to-end customer journey

  • How to communicate findings to get stakeholder buy-in

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Melbourne CBD

VIC 3000

Australia

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