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CSaRO seminar: A New Way to Look at Sustainability

Tuesday, 31 October 2017 from 12:00 pm to 2:00 pm (AEDT)

Ticket Information

Type End Quantity
CSaRO seminar: A New Way to Look at Sustainability
12 noon to 2 pm, LB3.210, Building LB, Deakin University Elgar Road campus (Entrance 2), 70 Elgar Road Burwood.
Ended Free  

Event Details


CSaRO invitation


A New Way to Look at Sustainability

Presenter:  Associate Professor Elisa Pilar Baraibar Diez, Universidad de Cantabria


Have you ever read a whole CSR/Sustainability report? Maybe you have because you may deal with CSR reports in your research, but do you know any stakeholder (not academics) who has read an entire CSR/Sustainability report? If companies want to succeed when reaching stakeholders, they need to be innovative in communicating CSR. Although storytelling is not new, companies are starting to use this technique to engage stakeholders in CSR issues. Associate Professor Diez will provide examples of companies using CSR storytelling and talk about how to measure the effectiveness of the use of storytelling engaging stakeholders. 

A light lunch will be provided.


Associate Professor Elisa Pilar Baraibar DiezAssociate Professor Elisa Pilar Baraibar Diez's research interests focus on corporate transparency, corporate social responsibility, reputation and corporate governance. She has held research stays at Institut für Management, Humboldt Universität (Berlin) and Sun Yat-sen University (Guangzhou, China).

She is a lecturer teaching (both in Spanish and in English) in the fields of business administration, entrepreneurship, international business and simulation in business administration. 


Have questions about CSaRO seminar: A New Way to Look at Sustainability? Contact the organiser

When & Where

Seminar Room LB3.210
Building LB
Burwood Campus, Deakin University


Tuesday, 31 October 2017 from 12:00 pm to 2:00 pm (AEDT)

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