BRIDGING THE GAP
The key to creating a successful CRO and Personalisation programis to correctly interpret visitor behaviour and translate the insights into a strategy for your digital assets and across channels.
- Learn from the market leading experts in this field how to go beyond the standard data analytics and get into the real juicy stuff
- Gain practical insights on how to better interpret your data and find out how you can capitalise on personalisation as soon as possible.
- Network with your peers and industry experts
1:30pm - 2:00pm: Arrival and Registration
Essential Analytics to turbo charge CRO: Krista Seiden, Digital Analytics Leader @ Google
Hacking CRO & Personalisation: Cornelis Boertjens, MD @ Catchi
Reaching CRO velocity and scale - learnings from the real world: Shaun Thambyah and Kiran Kumar, Founders @ CompeteShark
Start-up to scale: listening and adapting when your digital platform gains traction: Paul Keen, CTO @ Airtasker
Networking drinks and canapés sponsored by Paxus
6:00pm: Event close
Don’t miss this special CRO PROS event brought to you by Catchi in partnership with Google.
For more information email Michaela Aguilar on firstname.lastname@example.org or call 0410 502 570. Visit http://catchi.digital/cro-pros-event/ for bios and synopsis of presentations.
When & Where
Michaela Aguilar, Catchi
Michaela Aguilar is one of the most experienced digital strategists in Australia with over 25 years of experience in digital and data. She is the General Manager of Catchi, a technology agnostic CRO & Personalisation consultancy.