Actions and Detail Panel
Crisis Communications Simulation
Fri. 21 October 2016, 9:30 am – 12:30 pm AEDT
Best Practice for Crisis Communications
Crisis Communications has entered a whole new complex arena in today's world of influencers and big data. Someone who has come to understand these complexities quite well is Gerry McCusker from Engage ORM.
Gerry is a PR analyst, adviser and author of the acclaimed book, ‘PR Disasters’ (Kogan Page 2005). With an MSc in PR and 25-years industry experience, he’s a widely experienced senior communicator and creative with a diverse portfolio and proven success in advertising, PR and Social Media environments.
Gerry possesses unparalleled PR knowledge and experience in assisting organisations to proactively interact in the emerging and increasingly influential Web2.0 and social media environments.
Join us for a stimulating real-time emergency simulation, in which you’ll be challenged to practically work through your Crisis Communications response strategy (online & offline).
You will consider key tactics and messages to help manage public information and safety and manage communications to all stakeholders (including on social media).
When: October 21st, 2016 at 9.30am AEDT