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Creative Effective Digital Content: What works and why

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CIVIC Centre - Council Chambers

Cnr Lyttleton and Lloyd Streets

Castlemaine, VIC 3450

Australia

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Refunds up to 1 day before event

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In the digital world, content is king! Make sure yours is working for your business, your brand and speaking to the customers you want to reach.

Find out how to ensure the way you communicate with your customers online, whether by website, blog or social media, is not only compelling but also aligned to your business goals at this essential small business workshop.

Creating a strong online identity for your business is a vital element of successful modern marketing.

Discover why the most effective content is less about selling and more about listening to your target audience and then responding with the stories they want to hear.

Starting at the basics, learn how to develop, and then apply, a content strategy for all your online communications that speaks directly to your customers’ needs and keeps them coming back for more.

Spanning websites, social media, email marketing and video content, this workshop will arm you with the tools and techniques to stand out, show up in search engines, gain wider reach and boost your online visibility.

You will learn how to:

  • Set your tone and style

  • Write digestible customer-focussed content

  • Maximise your exposure in Google with best practice website content, titles and headings

  • Capture the interest of your target audience

  • Choose tools to automate content gathering and research, such as Google Alerts

  • Develop effective headlines across websites, email marketing and social media

  • Source usable images

  • Develop video content, including dos and don’ts

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Date and Time

Location

CIVIC Centre - Council Chambers

Cnr Lyttleton and Lloyd Streets

Castlemaine, VIC 3450

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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