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CREATING SHARED VALUE (CSV): A WORKSHOP FOR THE PUBLIC SECTOR
Wed. 19 October 2016, 9:00 am – 5:00 pm AEDT
Sales Have Ended
Sales Have Ended
Creating and leveraging innovative and profitable partnerships with the civil and corporate sectors
Shared value is a concept conceived by famed Harvard Professor Michael Porter and Mark Kramer to redress the short-term and puritanical, dividend-focused approach common to the business arena. The shared value concept maintains that business can simultaneously deliver economic and societal value, i.e generate longer-term environmental and social benefits without necessarily sacrificing short-term financial performance or the holy grail of profitability. The competitiveness and profitability of a business is ultimately co-dependent upon the health of the communities in which it flourishes. Shared value involves rethinking the conventional business and public good paradigms in new and innovative ways. It creates new opportunities for business, Not-For-Profit NGOs, civil society organisations, communities and governments to leverage the power of market-based competition in addressing social and environmental problems.
Whilst the concept of Creating Shared Value (CSV) still remains in its infancy, governments everywhere are engaging with the concept to re-model relationships with businesses innovatively and productively. CSV is about harnessing the resources, innovation and scale of the private sector in ways that create mutual benefits and, by becoming core to strategy and embedded in business-as-usual, it produces exponentially greater societal outcomes compared to philanthropic and socially responsible approaches.
A lot of shared value initiatives to date have been invested in the development arena with a focus on the bottom of the pyramid where it has recently been finding meaningful application. Creating shared value involves forming successful collaborations and partnerships with civil society organisations and corporate partners and actively sustaining and binding these diverse stakeholders in a compact of relationships that ultimately spell beneficial outcomes for all parties. It requires imagination and creativity and persuasive, dedicated champions from all of the key partners involved to work actively in obtaining the buy-in involved.
It requires an artful reconceptualisation of what ‘shared value’ means to each of the partners. In some cases it may mean developing organisational flexibility or resilience, in others it may mean addressing an unmet social need or responding to a technological or social driver or trend. Melding the public or societal good with an enhanced or nett-neutral financial performance may be the goal. In some cases the value of the public good may outweigh financial performance temporarily but enhance it over the long haul.
Who Should Attend
Individuals from the corporate sector and NGOs keen to establish shared value partnerships with government agencies; Public sector managers, APS policy officers, aid and development officers and welfare and social services delivery personnel interested in developing partnerships on social, health or environmental policy outcomes and objectives with counterparts from the private sector, NGOs or other civil society agencies.
Practitioner and shared value expert, Phil Preston, will discuss CSV from a global and local Australian context, guiding you through the following topics:
- Defining shared value and why it is an emerging discipline
- CSV principles in action via examples and case studies
- How does government become an effective facilitator of CSV?
- Identifying and nurturing opportunities
- Conducting explorations relevant to your context
Workshop case studies will include the following themes:
- Insurance industry responses to unmet needs
- Regional and agricultural development
- A collaborative approach to reducing homelessness
- New models for youth employment and retention
Shared Value Expert Convenor and Facilitator
Phil Preston - As the research manager responsible for $40 billion of investments, Phil Preston helped his firm successfully position for the global financial crisis before it hit – a crisis caused by greed and short-term thinking. It was around the same time Phil sought greater purpose in his own life and, in a now-or-never moment, he made the momentous decision to leave corporate life to make a real difference in the way that businesses connect with the communities they operate in.
Phil became an Australian pioneer of the shared value movement, where business embraces ‘purpose’ as a strategic weapon in improving performance and competitive advantage. It’s where profit and purpose go hand-in-hand rather than head-to-head. The founders of shared value, Michael Porter & Mark Kramer, invited Phil to form the inaugural global practitioner network in 2013 and, more recently, he has designed Shared Value 101 workshops for the peak body in Australia and delivers these courses regularly.
Phil has worked with multinationals, large corporations and small-medium enterprises in developing ideas and strategic responses, bringing processes and tools that they need. He has assisted social enterprises, social businesses, charities and non-profits with their challenges in creating strategic relationships with the private sector, and government in developing industry and regional collaborations. Today, he helps leaders from all sectors understand and embrace the Convergence Economy, where traditional non-profits are becoming more business-like and companies are starting to address societal issues at scale in order to improve their own competitive advantage. Creating shared value lies at the heart of this innovation trend.
Can’t attend on this date?
Please contact ExecEd@anuenterprise.com.au to find out about future dates and schedules, as well as to enquire about training delivery at your own premises.
Are there any Group discounts?
Group discounts are available for bulk registrations of 3 or more participants.
What is the cancellation policy?
Cancellations or changes to course registrations should be provided in writing to firstname.lastname@example.org at the earliest opportunity. Late substitution of registrants and shifting to other advertised courses is permissible but subject to approval and may incur a cost.
What is the refund policy?
Attendees are required to provide no less than 10 working days’ notice to request a full refund. No further refund will be offered once this period has expired. Participants are able to nominate another attendee from their organisation at no charge.
Is my registration/ticket transferable?
Yes, your registration is transferable to another employee at your organisation at any time prior to the day of the event. Please advise new registration details to ExecEd@anuenterprise.com.au