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Creating Positive Impact Through Design

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Academy Xi Melbourne

45 Exhibition Street

#3

Melbourne, VIC 3000

Australia

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How do companies create and achieve positive impact through design?

Designing for positive impact means creating better solutions than the ones that already exist. But, it’s not as simple as wanting to improve design, because some improvements may come at a cost.

According to Kara Prosser, Senior Strategic Designer at Isobar, “When tackling global problems, bringing together the collective minds of people is essential in driving forward sustainable change. Creating human-centred solutions delivers value for our communities in ways that can be measured by more than money or time – but through impact”.

So, which companies are currently doing it right? Where are the designs that are making a real-world, positive impact?

Who Gives A Crap, the Australian startup that sells environmentally friendly toilet paper to build toilets in the developing world, is a company that’s creating positive impact through design (as well as having the best name ever).

Their funky and fun toilet paper rolls are made from 100 percent recycled fibres, bamboo, and sugarcane — saving water, carbon emissions, and trees. While selling environmentally friendly toilet paper may seem like their bread and butter, Who Gives A Crap also donates 50 percent of their profits to build toilets for those in need; it’s this initiative that separates them from the rest.

This is just one example of many Aussie companies that are creating positive impacts both on a local and global scale. To learn more about how companies are designing for good, come to our event Creating Positive Impact Through Design.

We’ve put together a panel of expert minds on this topic who will share their first-hand experiences on designing for positive impact. Joining us will be, Kara Prosser; Senior Strategic Designer at Isobar Good, Melissa Cupples; General Manager for Product and Supplies at Smiling Mind, Megan McDonald; Group Manager for Product at World Vision Australia, Homaxi Irani; a User Experience Design Consultant and David Hood; Founder at Doing Something Good.

Presenters

Kara Prosser

Senior Strategic Designer & Isobar Good Lead at Isobar

Kara is a Senior Strategic Designer and leads Isobar Good, an offering of Isobar dedicated to taking action and creating sustainable and enduring communities of tomorrow. She partners on transformative initiatives which seek to create a better future, by design.

An expert in designing products and services, her deep understanding of user-centricity and diverse design background give her unique, holistic insights into transforming organisations’ capabilities. Having worked alongside some of Australia’s most esteemed brands, she’s driven to reconnect these brands with the people, ideas, and emotions that power them. She is passionate about the role design can play in solving global challenges.


Melissa Cupples

General Manager, Product and Strategy at Smiling Mind

Melissa has spent the last 20 years of her life enthralled by technology and its impact on society, businesses and individuals. This has led her to work and study in the areas of business, technology, psychology and design.

In her spare time, you might find her hiking mountains in Nepal, working on her photo journal, absorbed in content in her Flipboard, Zinio, Amazon, Coursera and Udemy accounts, learning Italian, bush camping in various parts of rural Victoria or enjoying the arts in vibrant Melbourne.



Megan McDonald

Group Manager for Product at World Vision

As the Group Manager of Product at World Vision Australia, Megan brings design and traditional product management together to build powerful propositions capturing the hearts of supporters and inspire possibility.

Her diverse career spanning the performing arts, business strategy, product development and service design, has instilled a deep curiosity for things that drive and make us inherently human. Megan uses a human-centred approach to solve pressing problems for customers across the service sector. She is passionate about using collaborative design locally and globally, to create a better future for the world’s most vulnerable children.


David Hood

Founder at Doing Something Good

The founder of social innovation consultancy Doing Something Good, David is a strategic design specialist, highly regarded workshop presenter and facilitator of collaborative processes. He is an experienced digital communications strategist and trainer, an award-winning social entrepreneur, and an avid community engagement professional. For more than ten years, he has been working with communities, state and local government, not-for-profit organisations and entrepreneurs across Australia to build their capability to effectively tackle some of our country’s biggest social, cultural, organisational, environmental and economic challenges.


Homaxi Irani (Panel Moderator)

Experience Design Strategist

With over 18 years in the morphing field of HCD, Homaxi's background is rich in the landscape of Experience Design strategy and practice. Homaxi's experience spans various environments domestically and Asia, working in consultancy/agency, corporate, and as an independent consultant. During this time Homaxi has been involved in some highly rewarding projects and initiatives alongside agencies and drivers of social change and corporate responsibility - it is an area she hopes to be able to spend more of her time and effort. Homaxi is energised about creating and implementing rigorous yet flexible human centred approaches to solving problems and delivering solutions that are viable for the organisation, responsible to society, and don't compromise the customer experience.

Homaxi has been involved in some highly rewarding projects alongside agencies and drivers of social change and corporate responsibility, and it's an area she hopes to be able to spend more of her time and effort. Homaxi is delighted to be moderating this panel discussion.


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Academy Xi Melbourne

45 Exhibition Street

#3

Melbourne, VIC 3000

Australia

View Map

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